New ways to create custom columns

April 14, 2022

Spanning across all Google Ads products, custom columns are an easy way for you to quickly see the information that’s most important to your business. For example, instead of reviewing your clickthrough rate (CTR) in one aggregate column, you could instead create a custom column that displays your CTR on desktop or mobile devices only. To give you even more flexibility with custom columns, we’re adding new metrics and features that make it easier to view your data.

To start, you can now do the following with custom columns: 

  • Include spreadsheet functions.
  • Calculate and compare metrics across date ranges.
  • Reference other custom columns in a formula.
  • Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more.
  • Utilize new column formats like “Text”, “True/False”, and “Date”.
  • Apply multiple filters to one formula.
  • Filter by custom variables for conversions.

Example custom column in the Google Ads UI

In addition, over the next few weeks, any columns you create will also be available in custom reporting tools like the Report Editor and dashboards in Google Ads. 

Learn more about creating custom columns in the Google Ads Help Center

Posted by Sabareesh Venugopal, Product Manager, Google Ads

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