Create a Performance Max campaign

For subtitles in your language, turn on YouTube captions. Select the settings icon Image of YouTube settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.


Performance Max campaigns allow you to promote your products or services across the Google Network by creating one easy-to-manage campaign.

This article will guide you through the simple process of creating a Performance Max campaign. It also includes links to topics that can help you learn more about how to optimize your Performance Max campaign. Learn more about Performance Max campaigns

Note: Performance Max will show as a campaign type selection if your advertising objective is “Sales”, “Leads”, “Website traffic“, “Local store visits and promotions”, or if you create a campaign without a goal’s guidance.
Performance MAX campaign objectives

Instructions

Below you'll find the steps to create a Performance Max campaign for advertisers with online sales, store goals, omnichannel goals, or lead generation goals.

Optimize your campaign as you create it

As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.

The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. Learn more about features that help you create a successful campaign

For advertisers with online sales or lead generation goals

If you have an online sales or lead generation goal, follow the steps below to create a Performance Max campaign.

1. Create a new campaign and choose your goal

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, select Campaigns.
  3. Click the plus button , then select New campaign.
  4. Select an advertising objective for your campaign. If none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
  5. Confirm the conversion goals for your campaign. Your account goals will be default prepopulated, but you can remove these or add new goals.
  6. Select Performance Max as your campaign type.
  7. Enter a campaign name.
  8. Select Continue.

Learn how to set up conversion tracking for your website

Keep in mind

  • Irrelevant or stale goals: If you notice any irrelevant goals, use the 3-dot icon to edit or remove the goal. In case of stale goals, go to “Tools” and then to “Conversions” to update your account-level conversion goals. Updating your conversion goals will help you to get the best performance and you don’t have to continually remove them from your targeted goals.
  • Conversion value: It's a best practice to set values for your conversions when each conversion is worth a different amount to your business or when you select more than one goal and those goals have different values. For example, if your campaign is optimizing towards both phone calls and website actions, you can set the value for phone calls as your average sale order value. Automation then optimizes towards the goals that will drive the most return on ad spend (ROAS). Learn more about conversion values
  • Performance Max only supports account level or campaign level tracking template. Any tracking template at the lower level, such as ad group or product group, will be automatically removed in the migration.

2. Set your budget and bidding

  1. In the "Budget and bidding" section, enter the average amount you want to spend each day.
  2. Scroll to the “Bidding” section and select a bid strategy.
    • Conversions: If you select the checkbox for “Set a target cost per action”, the campaign will try to meet the Target CPA you enter. Learn more about Target CPA bidding
    • Conversion Value: If you select the checkbox for “Set a target return on ad spend”, the campaign will try to meet the Target ROAS you enter. Learn more about Target ROAS bidding
  3. Select Next to go to “Campaign settings”.

Setting your budget

Your budget establishes a monthly charging limit for an individual campaign. The charging limit is the average daily budget that you set, multiplied by the average number of days in a month. While your spend may vary each day, you won’t pay more than your monthly charging limit. Learn more about spending limits

For Performance Max, try an average daily budget of at least 3 times your CPA or cost/conv. for the conversion actions selected for your campaign. Check your account daily to know how your campaigns have performed so far.

On days when your ads are likely to get you more traffic, you may spend up to 2 times your average daily budget. Those days are balanced by the days when your spend is below your average daily budget.

You can set an average daily budget for your campaigns, with the flexibility to change it at any time.

Setting your bid strategy

Based on your specified performance goal, Performance Max will help set the right bids for every auction and optimize the campaign to deliver against that performance goal.

If you’re tracking values with your conversions, we recommend you to use the “Maximize conversion values” bid strategy. If you aren’t tracking values and care about all of your conversions equally, we recommend using “Maximize conversions” bid strategy.

Learn how to choose your bid and budget

3. Add your location and languages in campaign settings

  1. On the “Campaign settings” page, select the location to target under “Locations”.
  2. Select Enter another location, enter the name of the place you want to target, then select Target or Exclude.
    • If you want to target specific places within a location, select Nearby and again select Target or Exclude locations.
  3. Under “Languages”, select the language you want your ads to serve in.
    • Note: You can select multiple languages to show your ads to specific sets of customers.
Tip: For more location targeting options, use the Advanced search link. You can add location in bulk or enter a location and radius around that specific location that you'd like to target. Learn more about location targeting

To set your ad scheduling, campaign start and end dates, and URL settings use the “More settings” area.

More settings

Ad scheduling

Use ad scheduling to determine the number of days and hours your ad will show. For some goals, you may want your ad to only show during business hours or when you are available to handle customer inquiries.

Final URL expansion

If URL expansion is turned on for your campaign, your final URL may be replaced with a more relevant landing page from your final URL domain with a relevant dynamic headline, description, and additional assets based on customer intent. By turning on the URL expansion feature, you can increase your campaign’s ability to serve. Learn more about final URL expansion with Performance Max

Note: If you’re only adding store goals, such as store visits, contacts, and direction clicks to a campaign, final URL expansion won't be supported.

Campaign URL options

The tracking template is where you put tracking information. You can use URL parameters within the template to customize your final URL. When an ad is clicked, the information is used to create your landing page URL.

4. Build your asset group

  1. On the “Asset group” page, enter a unique asset group name.
  2. Build your asset group by adding the following details.
Asset Recommended asset guidelines
Images Add up to 15 images.
Logos Add up to 5 logos.
Videos

Add up to 5 videos. If you choose to upload horizontal videos, they may be cropped or rotated to be able to serve in square or vertical formats.

Note: If you don’t upload a video, one will be auto-generated from the other creative assets in your asset group. To opt out of this service, you can upload your own video during campaign construction or after your campaign has launched. If you don’t have a video asset and don’t want to use the auto-created one, you can use the Google Ads video creation tool to create a video for use in your Performance Max campaign. To learn how to create videos in Google Ads, visit Create a video using Asset library.

Headlines Add up to 5 headlines (maximum 30 characters).
Long headlines Add up to 5 long headlines (maximum 90 characters).
Descriptions Add one short description with maximum 60 characters and up to 4 descriptions with maximum 90 characters each.
Call-to-action

Choose from various layouts and enter the name of your business or brand.

Ad URL options

Add the pathway for your display URL and choose a different final URL for mobile.

You can create one asset group before launching your Performance Max campaign and additional asset groups after setup. Your assets will automatically be assembled into all applicable formats and show the most relevant ad creative.

Learn how to build an asset group

Tip: Create an asset group with assets that are all related to a single theme or audience. You can read more about the requirements by hovering over the question mark icon .

Audience signals

Audience signals allow you to add audience suggestions that help Google Ads automation optimize for your selected goals. Although adding audience signals is optional, using audience signals can help you accelerate and guide the machine learning models on the ideal way to optimize your campaign.

Note: Performance Max may show ads to relevant audiences outside of your signals if they have a strong likelihood of converting to help you meet your performance goals.

Ad strength

Ad strength is an indication of the relevance and range of your ad creative combinations. Having more relevant and unique content can help you get the right ad in front of your customers and improve your ad’s performance.

5. Add ad assets

Ad assets expand your ads and give people more reasons to view your ads or take action on them. Assets add useful business data below your ad, including locations, additional links, prices, and more. For this reason, assets are recommended in Performance Max campaigns. Learn how to select assets to use

In Performance Max campaigns, ad assets are tied to specific marketing goals and will be featured more prominently based on the campaign’s goal.

  • Ad assets can be information that gives the user an opportunity to learn more about your business.
  • Ad assets can also be actions that invite the user to do more than visit the website. Some actions covered may be to call the business, submit a lead form, or view locations.
  • Ad assets invite the user to gather more information about the business or extend interaction between the business and user.

6. Publish your campaign

Before you finish setting up your campaign, you'll be taken to a review summary with the details of your new campaign. Select Publish Campaign to complete the process.

For advertisers with online sales goals using a Merchant Center feed

If you have online sales goals using a Merchant Center feed, you can follow the steps mentioned below on how to create a Performance Max campaign.

1. Create a new campaign and choose your goal

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, select Campaigns.
  3. Click the plus button to select New campaign.
  4. Select an advertising objective for your campaign. If none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
  5. Confirm the conversion goals for your campaign. Your account goals will be default prepopulated, but you can remove these or add new goals.
  6. Select Performance Max as your campaign type.
  7. Select your Merchant Center account and country or feed label where products are sold.

This graphic demonstrates how to select Performance Max as the campaign type for a new ad campaign.

  1. Enter a campaign name.
  2. Select Continue.

Learn how to set up conversion tracking for your website

Keep in mind

  • Irrelevant or stale goals: If you notice irrelevant goals, use the 3-dot icon to edit or remove the goal. In case of stale goals, go to “Tools” and then to “Conversions” to update your account-level conversion goals. Updating your goals will help you to get the best performance from your campaigns and you don't have to remove conversion goals individually from your targeted goals at the campaign level.
  • Conversion value: It's a best practice to set values for your conversions when each conversion is worth a different amount to your business or when you select more than one goal and those goals have different values. For example, if your campaign is optimizing towards both phone calls and website actions, you could set the value for phone calls as your average sale order value. Automation then optimizes towards the goals that will drive the most return on ad spend (ROAS). Learn more about conversion values
  • Performance Max only supports account level or campaign level tracking template. Any tracking template at the lower level, such as ad group or product group, will be automatically removed in the migration.

2. Set your budget and bidding

  1. In the "Budget and bidding" section, enter the average amount you want to spend each day.
  2. Scroll to the “Bidding” section and select a bid strategy.
    • Conversions: If you select the checkbox for “Set a target cost per action”, the campaign will try to meet the Target CPA you enter. Learn more about Target CPA bidding
    • Conversion Value: If you select the checkbox for “Set a target return on ad spend”, the campaign will try to meet the Target ROAS you enter. Learn more about Target ROAS bidding
  3. Select Next to go to “Campaign settings”.

Setting your budget

Your budget establishes a monthly charging limit for an individual campaign. The charging limit is the average daily budget that you set, multiplied by the average number of days in a month. While your spend may vary each day, you won’t pay more than your monthly charging limit. Learn more about spending limits

For Performance Max, try an average daily budget of at least 3 times your CPA or cost/conv. for the conversion actions selected for your campaign. Check your account daily to know how your campaigns have performed so far.

On days when your ads are likely to get you more traffic, you may spend up to 2 times your average daily budget. Those days are balanced by days when your spend is below your average daily budget.

You can set an average daily budget for your campaigns, with the flexibility to change it at any time.

Setting your bid strategy

Based on your specified performance goal, Performance Max will help set the right bids for every auction and optimize the campaign to deliver against that performance goal.

If you’re tracking values with your conversions, we recommend using the “Maximize conversion values” bid strategy. If you aren’t tracking values and care about all of your conversions equally, we recommend using “Maximize conversions” bid strategy.

Learn how to choose your bid and budget

3. Add your location and languages in campaign settings

  1. On the “Campaign settings” page, select the location to target under “Locations”.
  2. Select Enter another location, enter the name of the place you want to target, then select Target or Exclude.
    • If you want to target specific places within a location, select Nearby and again select Target or Exclude locations.
  3. Under “Languages”, select the language you want your ads to serve in.
    • You can select multiple languages to show your ads to specific sets of customers.
Tip: For more location targeting options, use the Advanced search link. You can add location in bulk or enter a location and radius around that specific location that you'd like to target. Learn more about location targeting

To set your ad scheduling, campaign start and end dates, and URL settings use the “More settings” area.

More settings

Ad scheduling

Use ad scheduling to determine what days and hours your ad will show. For some goals, you may want your ad to only show during business hours or when you are available to handle customer inquiries.

Final URL expansion

If URL expansion is turned on for your campaign, your final URL may be replaced with a more relevant landing page from your final URL domain with a relevant dynamic headline, description, and additional assets based on the customer intent. By turning on the URL expansion feature, you can increase your campaign’s ability to serve. Learn more about final URL expansion with Performance Max

Campaign URL options

The tracking template is where you put tracking information. You can use URL parameters within the template to customize your final URL. When an ad is clicked, the information is used to create your landing page URL.

4. Build your asset group

Note: Providing creative is optional for retailers with a Google Merchant Center feed. We may auto-generate assets on your behalf, though you can launch without providing any assets in the asset group. Adding these will allow your campaign to maximally serve across surfaces and achieve optimal performance (recommended). Listing groups are required and will default to all products in the specified Merchant Center account.
  1. On the “Asset group” page, enter a unique asset group name.
  2. Confirm Listing groups for the campaign. Listing groups allow you to select which products will show in your Performance Max campaigns's ads. The default will be all products in your attached Google Merchant Center account, but if you wish to only use a selection of products follow the steps below:
    1. Click the pencil icon Edit next to "All products".
    2. Select Use a selection of products in your ads.
    3. You can select products by Category, Brand, Item ID, Condition, Product type, Channel or Custom labels from the dropdown. You can also choose values in bulk by manually entering product types separated by line breaks.
    4. Check products that you want to include in your Performance Max ads and they'll appear in the column to the right. To remove products, click the next to the product group.
    5. Click Save to finish setting up your Performance Max campaign.
  3. Build your asset group by adding the following details.
Asset Recommended asset guidelines
Images Add up to 15 images.
Logos Add up to 5 logos.
Videos

Add up to 5 videos. If you choose to upload horizontal videos, they may be cropped or rotated to be able to serve in square or vertical formats.

Note: If you don’t upload a video, one will be auto-generated from the other creative assets in your asset group. To opt out of this service, you can upload your own video during campaign construction or after your campaign has launched. If you don’t have a video asset and don’t want to use the auto-generated videos, you can use the Google Ads video creation tool to create a video for use in your Performance Max campaign. To learn how to create videos in Google Ads, visit Create a video using Asset library.

Headlines Add up to 5 headlines (maximum 30 characters).
Long headlines Add up to 5 long headlines (maximum 90 characters).
Descriptions Add one short description with maximum 60 characters and up to 4 descriptions with maximum 90 characters each.
Call-to-action

Choose from various layouts and enter the name of your business or brand.

Ad URL options

Add the pathway for your display URL and choose a different final URL for mobile.

You can create one asset group before launching your Performance Max campaign and additional asset groups after setup. Your assets will automatically be assembled into all applicable formats and show the most relevant ad creative.

Learn how to build an asset group

Tip: Create an asset group with assets that are all related to a single theme or audience. You can read more about the requirements by hovering over the question mark icon .

Audience signals

Audience signals allow you to add audience suggestions that help Google Ads automation optimize for your selected goals. Although adding audience signals is optional, using audience signals can help you accelerate and guide the machine learning models on the ideal way to optimize your campaign.

Note: Performance Max may show ads to relevant audiences outside of your signals if they have a strong chance of converting to help you meet your performance goals.

Learn more about audience signals

Ad strength

Ad strength is an indication of the relevance and range of your ad creative combinations. Having more relevant and unique content can help you get the right ad in front of your customers and improve your ad’s performance.

5. Add ad assets

Ad assets expand your ads and give people more reasons to view your ads or take action on them. Assets add useful business data below your ad, including locations, additional links, prices, and more. For this reason, assets are recommended in Performance Max campaigns.

The “Assets” page in Performance Max displays a recommendation of ad assets related to your set goals. Learn how to select assets to use

In Performance Max campaigns, ad assets are tied to specific marketing goals and will be featured more prominently based on the campaign’s goal.

  • Ad assets can be information that gives the user an opportunity to learn more about your business.
  • Ad assets can also be actions that invite the user to do more than visit the website. Some actions covered may be to call the business, submit a lead form, or view locations.
  • Ad assets invite the user to gather more information about the business or extend interaction between the business and user.

6. Publish your campaign

Before you finish setting up your campaign, you'll be taken to a review summary with the details of your new campaign. Select Publish Campaign to complete the process.

For advertisers with a store goal

If you have a store goal, you can follow the steps mentioned below on how to create a Performance Max campaign.

1. Create a new campaign and choose your goal

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, select Campaigns.
  3. Click the plus button to select New campaign.
  4. Select an advertising objective for your campaign (Local store visits and promotions for store goals). If none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
  5. Select Performance Max as your campaign type.
  6. Confirm the conversion goals (store visits, contacts, or directions for store goals) for your campaign. Your account goals will be default prepopulated, but you can remove these or add new goals.
    1. Note: You can select to use store visits or store sales as your account or campaign goals, but you can’t select both at the same time. If store visits or store sales is your only goal and you’d like to switch between them, make sure to first add a non-store conversion goal, then remove the existing store visits or store sales goal before adding the desired store visits or store sales goal. You can remove the non-store goal afterwards.
  7. Select store locations as your campaign feed.

This graphic demonstrates how to select store locations as the campaign feed when creating a new ad campaign.

  1. Enter a campaign name.
  2. Select Continue.

Learn how to set up conversion tracking for your website

Keep in mind

  • Irrelevant or stale goals: If you notice irrelevant goals, use the 3-dot icon to edit or remove the goal. In case of stale goals, go to “Tools” and then to “Conversions” to update your account-level conversion goals. Updating your goals will help you to get the best performance and you don’t have to continually remove them from your targeted goals.
  • Conversion value: It's a best practice to set values for your conversions when each conversion is worth a different amount to your business or when you select more than one goal and those goals have different values. For example, if your campaign is optimizing towards both phone calls and website actions, you could set the value for phone calls as your average sale order value. Automation then optimizes towards the goals that will drive the most return on ad spend (ROAS). Learn more about conversion values
    • Advertisers using store sales measurement are able to receive dynamic store sales conversion value reporting where eligible but we still recommend updating the default conversion value which may be used in some cases. Learn more about store sales measurement

2. Set your budget and bidding

  1. In the "Budget and bidding" section, enter the average amount you want to spend each day.
  2. Scroll to the “Bidding” section and select a bid strategy.
    • Conversions: If you select the checkbox for “Set a target cost per action”, the campaign will try to meet the Target CPA you enter. Learn more about Target CPA bidding
    • Conversion Value: If you select the checkbox for “Set a target return on ad spend”, the campaign will try to meet the Target ROAS you enter. Learn more about Target ROAS bidding
  3. Choose Next to go to “Campaign settings”.

Setting your budget

Your budget establishes a monthly charging limit for an individual campaign. The charging limit is the average daily budget you set, multiplied by the average number of days in a month. While your spend may vary each day, you won’t pay more than your monthly charging limit. Learn more about spending limits

For Performance Max, try an average daily budget of at least 3 times your CPA or cost/conv. for the conversion actions selected for your campaign. You can monitor your campaign’s performance regularly as desired. However, we recommend waiting for 1–2 complete conversion cycles before fully assessing your campaign performance.

On days when your ads are likely to get you more traffic, you may spend up to 2 times your average daily budget. Those days are balanced by days when your spend is below your average daily budget.

You can set an average daily budget for your campaigns, with the flexibility to change it at any time.

Setting your bid strategy

Based on your specified performance goal, Performance Max will help set the right bids for every auction and optimize the campaign to deliver against that performance goal.

If you’re tracking values with your conversions, we recommend using the “Maximize conversion values” bid strategy. If you aren’t tracking values and care about all of your conversions equally, we recommend using “Maximize conversions” bid strategy.

Learn how to choose your bid and budget

3. Add your location and languages in campaign settings

  1. On the “Campaign settings” page, select the location to target under “Locations”.
  2. Select Enter another location, enter the name of the place you want to target, then select Target or Exclude.
    • If you want to target specific places within a location, select Nearby and again select Target or Exclude locations.
  3. Under “Languages”, select the language you want your ads to serve in.
    • You can select multiple languages to show your ads to specific sets of customers.
Note: Location targeting isn't recommended in campaigns that are optimizing to store goals.

To set your URL settings, use the “More settings” area.

More settings

Ad scheduling

Ad scheduling isn't available in campaign construction for campaigns with store goals applied.

Note: Ad scheduling isn’t available in construction for campaigns with store goals applied, and isn’t recommended to be added post-construction.

Final URL expansion

If you’re adding only store goals, such as store visits, contacts and direction clicks to a campaign, final URL expansion won't be supported.

Note: When only store goals (store visits, store sales, contacts, and direction clicks) are added to a campaign, final URL expansion will not be supported.

Campaign URL options

The tracking template is where you put tracking information. You can use URL parameters within the template to customize your final URL. When an ad is clicked, the information is used to create your landing page URL.

4. Build your asset group

  1. On the “Asset group” page, enter a unique asset group name.
  2. Build your asset group by adding the following details.
Asset Recommended asset guidelines
Images Add up to 15 images.
Logos Add up to 5 logos.
Videos

Add up to 5 videos. If you choose to upload horizontal videos, they may be cropped or rotated to be able to serve in square or vertical formats.

Note: If you don’t upload a video, one will be auto-generated from the other creative assets in your asset group. To opt out of this service, you can upload your own video during campaign construction or after your campaign has launched. If you don’t have a video asset and don’t want to use the auto-generated videos, you can use the Google Ads video creation tool to create a video for use in your Performance Max campaign. To learn how to create videos in Google Ads, visit Create a video using Asset library.

Headlines Add up to 5 headlines (maximum 30 characters).
Long headlines Add up to 5 long headlines (maximum 90 characters).
Descriptions Add one short description with maximum 60 characters and up to 4 descriptions with maximum 90 characters each.
Call-to-action

Choose from various layouts and enter the name of your business or brand.

Ad URL options

Add the pathway for your display URL and choose a different final URL for mobile.

You can create one asset group before launching your Performance Max campaign and additional asset groups after setup. Your assets will automatically be assembled into all applicable formats and show the most relevant ad creative.

Learn how to build an asset group

Tip: Create an asset group with assets that are all related to a single theme or audience. You can read more about the requirements by hovering over the question mark icon .

Audience signals

Audience signals allow you to add audience suggestions that help Google Ads automation optimize for your selected goals. Although adding audience signals is optional, using audience signals can help you accelerate and guide the machine learning models on the ideal way to optimize your campaign.

Note: Performance Max may show ads to relevant audiences outside of your signals if they have a strong likelihood of converting to help you meet your performance goals.

Ad strength

Ad strength is an indication of the relevance and range of your ad creative combinations. Having more relevant and unique content can help you get the right ad in front of your customers and improve your ad’s performance.

5. Add ad assets

Ad assets expand your ads and give people more reasons to view your ads or take action on them. Assets add useful business data below your ad, including locations, additional links, prices, and more. For this reason, assets are recommended in Performance Max campaigns. Learn how to select assets to use

In Performance Max campaigns, ad assets are tied to specific marketing goals and will be featured more prominently based on the campaign’s goal.

  • Ad assets can be information that gives the user an opportunity to learn more about your business.
  • Ad assets can also be actions that invite the user to do more than visit the website. Some actions covered may be to call the business, submit a lead form, or view locations.
  • Ad assets invite the user to gather more information about the business or extend interaction between the business and user.

6. Publish your campaign

Before you finish setting up your campaign, you'll be taken to a review summary with the details of your new campaign. Select Publish Campaign to complete the process.

For advertisers with store goals using a Business Data Feed to promote local products

1. Upload Product information to Business data

  1. Sign in to your Google Ads account.
  2. Click the tools and settings icon Google Ads | tools [Icon]. Under “Setup”, click Business data.
  3. In the ‘Data feeds’ section, click the plus icon Add and select Local product feed > General products.
  4. Download the template for columns and instructions. Required and optional columns are listed in the table below.
  5. Provide a name for the feed and select a source for the feed. You can upload the source from your computer, Google Sheets, or a website.
  6. Preview the .csv upload. Resolve any errors, then click Apply.

Required and optional columns for data feeds

Column Description Required?
Rank
  • Positive integer to indicate the relative order products will show up in
Yes
Product Item ID
  • Alphanumeric string
  • Max 50 characters
Yes
Title
  • String, max 35 characters
Yes
Description
  • String, max 127 characters
Yes
Item URL
  • URL for landing page with additional item info
No
Image URL
  • Valid URL that links to an image
  • Must be of type: PNG or JPG
  • Aspect ratio: recommended 1:1, support 0.666:1 to 1.85:1
  • Size: 360x360 minimum, 720x720 as recommended
  • 11.4MB and 6M pixels maximum
Yes
Price
  • A number up to 2 decimal points followed by a space and then the currency code. (For example, $10 USD)
Yes
Store code
  • Store codes from your GMB that the item is available for with the price
  • If the item is available at two stores but with different prices, create two rows, one for each store.
  • For multiple store codes at the same price, separate codes by semicolon.
  • If a product is available in all stores, enter “<all>”.
Yes
Sale price
  • A number up to 2 decimal points followed by a space and then the currency code. (For example, $8 USD)
  • Must be less than value in “Price”
No

2. Use this feed or any other you have previously uploaded to your Google Ads account to promote your local products within your Performance Max for store goals campaign

Important: This feature is available post-campaign construction only, but not during the creation of a brand new campaign. This means you can apply the feed after creating a new Performance Max campaign or by applying the feed to an existing campaign that’s already running.

Post campaign construction:

  1. Go to the campaign and click Campaign settings.
  2. Under "Objectives and goals", click Local product feed.
  3. Check the box next to "Use a product feed for this campaign".
  4. Select the name of the feed you want to use.
  5. Click Save.

Learn more about Promotion of local products

Important: In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
false
false
true
true
73067
false