Offboard from DoubleClick Search

If you plan to stop using DoubleClick Search (DS), please contact your DS representative first. The representative will try to resolve any issues that may be affecting your experience.

If you still need to offboard, it’s very important to follow all the procedures below to avoid any undesired consequences.

Overview of offboarding procedures

Here's an overview of all of the procedures required to offboard from DoubleClick Search. Please click the links to view the steps for each procedure.

  1. Remove or pause automated DS processes such as scheduled edits.
    This will stop DS from overwriting your new changes on the engines before you finish the offboarding process.

  2. Remove the DS clickserver URL from keywords and sitelinks.
    The steps for removing clickserver URLs from accounts that use shared templates are different than the steps for removing clickserver URLs from accounts that don't use shared templates.

  3. Deactivate each engine account in DS.

  4. In each engine account, remove DS from the list of applications that are granted API access.

  5. After you offboard all of your engine accounts send a request to your DS representative, or to our customer support team at ds-support@google.com, to deactivate the advertiser in DS.

    Unlink Google Analytics

    If your advertiser is linked to a Google Analytics property, the link will no longer be used when the customer support team deactivates the advertiser.

    If you remove all of your engine accounts without asking customer support to deactivate your advertiser, you will also need to complete the steps to unlink the Google Analytics property to ensure that Google Analytics no longer sends data to DS.

Remove or pause automated DS processes

Remove or pause the following automatic processes in DS if they are active in the advertiser.

Automated process Steps to remove or pause automated process
Scheduled syncs

Change scheduled syncs to manual by doing the following for each engine account:

Repeat these steps for each engine account you're offboarding.

  1. Navigate to the advertiser.

  2. Click the Engine accounts tab and select one or more engines.

  3. Click Edit ▼ and select Edit details.

  4. In the Sync schedule list, select Manual.

  5. Click Save.

Upgraded inventory campaigns

Pause inventory plans:

  1. Navigate to the advertiser.

  2. In the left navigation panel, click Inventory management.

  3. Click the Inventory plans tab and select an inventory plan.

  4. Click Edit ▼ and select Pause.

When you pause an inventory plan, DoubleClick Search stops updating the campaigns generated by the plan. The generated campaigns are not paused. After offboarding, if you add an engine account back to DS, DS will treat any former upgraded inventory campaigns as manual campaigns, but you can restore inventory management.

Adaptive Shopping campaigns Stop automated subdivision of product groups in Shopping campaigns.
Adaptive location targets Turn off adaptive location targeting in AdWords campaigns.
Bid strategies

Remove or pause bid strategies:

  1. Navigate to the advertiser.

  2. In the left navigation panel, click Bid strategies.

  3. Select all bid strategies.

  4. Click Edit ▼ and select Remove (or Pause).

Scheduled uploads

Cancel all uploads:

  1. Navigate to the advertiser.

  2. In the left navigation panel, click Uploads.

  3. In the Status column, click any Cancel link that appears. (The link appears for any upload scheduled for the future.)

Scheduled reports

Remove all scheduled reports:

  1. Navigate to the advertiser.

  2. In the left navigation panel, click Downloads.

  3. On the Scheduled downloads tab, select all scheduled reports (or only the relevant ones).

  4. Click the Remove button.

Scheduled edits

Remove all scheduled edits:

  1. Navigate to the advertiser.

  2. In the left navigation panel click Scheduled edits.

  3. Select all scheduled edits.

  4. Click Edit ▼ and select Remove.

If you pause scheduled edits, you will continue to receive notifications that the rule was skipped, even if the advertiser and account have been removed.

 

Automated rules

Remove all automated rules:

  1. Navigate to the advertiser.

  2. In the left navigation panel, click Rules.

  3. Select all rules.

  4. Click Edit ▼ and select Remove.

Remove DS clickserver URLs

You should remove the DS clickserver URLs from all of your supported and "Other" engine accounts.

Remove DS clickserver URLs from accounts that use shared templates

  1. Sign in to the engine.
    For example, sign in to AdWords or Bing Ads.
  2. Remove the DS clickserver URL from all tracking templates in the account. The clickserver URL starts with https://clickserve.dartsearch.net/link/ and ends with ds_dest_url= (see examples below).

    Note that accounts managed by DS contain an account-level tracking template, plus a tracking template for each DS URL template you created. For example, if you created URL templates for each campaign in DS, you'll need to remove the DS clickserver URL from the following tracking templates in AdWords:

    • The tracking template at the account level
    • The tracking template for each campaign

    If you created URL templates for individual keywords, you'll need to edit the tracking template for each keyword as well.

  3. For each keyword, dynamic ad target, and sitelink, remove the custom parameter that DS created for tracking. The name of the custom parameter depends on the type of targeting item:

    • dssagcrid: Used for ads, keywords, product groups, and dynamic ad targets

    • dssftfiid: Used for sitelinks

Tip: Use a bulk edit tool, such as AdWords Editor or an AdWords spreadsheet to edit all tracking templates and custom parameters in the account.

Examples

Example: campaign tracking template

For example, here's part of a row in an AdWords bulksheet before and after offboarding (in an account that does not use DS URL templates):

Campaign column Before offboarding After offboarding
Tracking template https://clickserve.dartsearch.net/link/click?
{_dssagcrid}&{_dssftfiid}
&ds_e_adid={creative}
&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_url_v=2
&ds_dest_url={unescapedlpurl}
{ignore}&campaign=[*Campaign*]
&keyword=[*KeywordID*]
{unescapedlpurl}
{ignore}&campaign=[*Campaign*]
&keyword=[*KeywordID*]

Example: keyword with tracking template

For example, here's part of a row in an AdWords bulksheet before and after offboarding (in an account that does not use DS URL templates):

Keyword column Before offboarding After offboarding
Tracking template https://clickserve.dartsearch.net/link/click?
{_dssagcrid}&{_dssftfiid}
&ds_e_adid={creative}
&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_url_v=2
&ds_dest_url={unescapedlpurl}
{ignore}&campaign=[*Campaign*]
&keyword=[*KeywordID*]&v=3
{unescapedlpurl}
{ignore}&campaign=[*Campaign*]
&keyword=[*KeywordID*]&v=3
Custom parameter {_dssagcrid}=lid=43700006138899296
&ds_s_kwgid=58700000415488463
 
Final URL https://www.example.com/shoes https://www.example.com/shoes

Example: keyword without tracking template

Here's part of another row in an AdWords bulksheet. In this example, the keyword in this row specified the following DS URL template at the keyword level: https://example.tracker.com/?c_id=123&t_url={escapedlpurl}

Keyword column Before offboarding After offboarding
Tracking template    
Custom parameter {_dssagcrid}=lid=43700006138899296
&ds_s_kwgid=58700000415488463
 
Final URL https://www.example.com/shoes https://www.example.com/shoes

Remove the DS clickserver URL from accounts that don't use shared templates

  1. (Optional) To make it easier to remove DS clickserver URLs from keywords, consider changing the engine account's parameter handling setting to Include full URL (unencoded).

    This setting causes DS to copy the original landing page URL to the ds_dest_url parameter in the clickserver URL. After you change the setting, DS will retraffic all keywords with clickserver URLs that look like this:
    https://clickserve.dartsearch.net/link/click?lid=43700001234567890&ds_s_kwgid=58700000012345678
    &ds_e_adid={AdId}&ds_url_v=2&ds_dest_url=
    https://www.example.com?staticQuery=1&dynamic={MatchType}&anotherStaticQuery=2

  2. Sign in to your engine account and strip the DS clickserver URL (that is, everything before ds_dest_url=) from all keyword destination URLs and any other objects that might be using DS tracking URLs.

For example:

Landing pages before you strip the clickserver URL Landing pages after you strip the clickserver URL
https://clickserve.dartsearch.net/link/click
?lid=43700001234567890
&ds_s_kwgid=58700000012345678
&ds_e_adid={AdId}&ds_url_v=2
&ds_dest_url=http://
www.example.com?staticQuery=1&dynamic={MatchType}&anotherStaticQuery=2
http://
www.example.com?staticQuery=1&dynamic={MatchType}&anotherStaticQuery=2

Remove the DS clickserver URL from "Other" accounts

In the engine, remove all of the DS clickserver URLs that you set as destination URLs from the ads, keywords, and other items that you were tracking.

 

Deactivate the engine account in DS

In DS, change the status of the engine account to Removed (available only to DS users with agency manager or advertiser manager privileges).

Caution: Once you remove an account, it cannot be resumed for the advertiser.

Remove DS API access

Do the following depending on the type of engine account you're offboarding:

  • AdWords: Sign in to AdWords and terminate the access to the Client Manager DoubleClick - DS3.
    Here’s an AdWords Help Center article on how to remove account access.

  • Bing Ads: Sign in to your Microsoft Account and revoke the DS OAuth access that you granted when you set up the Bing Ads engine account.

  • Yahoo! JAPAN: Sign in to Yahoo! JAPAN and deactivate the username, or change the password for the username whose engine account is linked to DS.

  • Baidu: Sign in to the Baidu Developers Console at http://dev2.baidu.com. Then go to "personal center" and click the button to "reset API token". This will de-authorize DS from using the API access associated with your account.

  • Yahoo! Gemini: Sign in to Yahoo! Gemini and revoke the DS OAuth access that you granted when you set up the Yahoo! Gemini engine account.

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