Create and manage engine track accounts

Create an "Other engines" account

To report on unsupported engines before Search Ads 360 introduced engine track accounts, you needed to create an engine account of type "Other engines", and then create placeholder keywords in the engine account. While "other engines" accounts and placeholder keywords are still supported, it's recommended that you use an engine track account instead. 

Special permissions required

Only an agency manager or advertiser manager can create an engine account.

Create an "Other engines" account

  1. Navigate to the advertiser that will contain the engine account.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Engine accounts tab.

  3. Click New ▼ and select Other engines.

    The settings panel for the new engine account appears.

  4. Name the account.

    • Choose a name that will allow you to identify the account. Enter up to 100 characters.
    • If you have a naming convention in other systems (for example, Google Ads manager accounts, billing), using the same convention here would help account matching (for auditing or billing).
  5. Optional. Select a date in the Launch date field.

    Choose a date that is meaningful to you such as the date you linked the account. Search Ads 360 doesn't use the date for reporting or syncing.
  6. Enter engine settings as described below.

  7. Click Save.

    The new engine account appears in the engine account table and will be available under Account in the account navigation bar.

Other engines settings
  • Currency code: Enter the currency code from the engine.

  • Time zone: Enter the time zone from the engine.

  • Landing page URL to engine: Select a parameter-handling option for the engine account. This setting determines whether the clickserver URL that Search Ads 360 generates for keywords in this account contain only dynamic URL parameters, static parameters, or the entire landing page URL.

    If you switch from the default option (Include dynamic parameters) to any other parameter-handling option, you can't go back to including only dynamic parameters. The option to include dynamic parameters is going away.

  • URL template: Use an account-level URL template to apply a third-party tracking URL or a common set of URL parameters to landing page URLs for all ads, keywords, and sitelinks in an engine account.

    URL templates are hierarchical. The template you create in an engine account will apply to all campaigns, ad groups, keywords, and sitelinks that don't already define their own template. Learn more about URL templates in Search Ads 360.

    In accounts that use parallel tracking, URL parameters that appear in this field may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the Final URL Suffix to specify URL parameters that your landing pages require.

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