Search
Clear search
Close search
Google apps
Main menu

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Yahoo! JAPAN features in DoubleClick Search

Last updated June 23, 2017

The following lists the Yahoo! JAPAN features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported Yahoo! JAPAN features

Campaigns

Ad groups

Ads

Keywords

URL management

Targeting and bid adjustments

Bid automation

Unsupported Yahoo! JAPAN features

Campaigns

  • Day of week / hour targeting

Ads

Keywords

  • Quality index
  • Mobile URLs (Smartphone tracking URL). Use the {ifmobile} and {ifnotmobile} parameters to implement device-specific landing pages.
    If you sign into Yahoo! Japan and add a Smartphone tracking URL, you can successfully sync the item into DS, but DS ignores the additional URL. You cannot see the URL in DS reports or bulksheets.

URL management

  • Custom parameters
    While DS uses one of the three available custom parameters to uniquely identify keywords and ads, you cannot view or manage Yahoo! Japan custom parameters from DS. If you sign into Yahoo! Japan and add custom parameters for a keyword or ad, you can successfully sync the item into DS, but DS ignores the custom parameters you created. Yahoo! Japan will apply the custom parameters when it serves an ad.

Display

  • Yahoo! My Display Network

Reporting

Was this article helpful?
How can we improve it?