Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Use placeholder keywords to report on unsupported features

About placeholder keywords

Even if Search Ads 360 doesn't fully support a specific feature of an engine, you can often still use Search Ads 360 for reporting by creating placeholder keywords.

A placeholder keyword is a keyword in a search engine account or "other" engines account that provides Search Ads 360 with the information it needs to track visits. After you create a placeholder keyword, you manually copy the keyword's tracking information to the engine. When your customer clicks an ad or other targeting item in the engine, Search Ads 360 collects data about the visit and redirects the customer to the ad's original URL.

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.


The steps for creating placeholder keywords are different depending on the type of engine account:

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