How fresh is the reporting data in DS?

In reports, DoubleClick Search updates data according to the following:

  • Search engine statistics (e.g., Impr and Clicks columns) have a maximum reporting delay of three hours. For example, if you view a report at 6 PM, the search engine statistics will be up-to-date as of 3 PM or later.

  • Visit statistics (e.g., Visits column) will typically be fresh within a matter of minutes (after you refresh your browser window or change pages).

  • Aggregated Floodlight conversion data (e.g., Action, Trans, Trans Conv %, and Cost/trans columns) will typically be fresh within a matter of minutes (after you refresh your browser window or change pages).

    Data about an individual Floodlight conversion (e.g., Conversion timestamp, Conversion revenue, and Conversion visit referrer columns) is available for download 12 hours after a Floodlight tag records a conversion.

    Note that the DS UI doesn't display data about individual conversions. Instead, when you download a DoubleClick Search report, you can include Visit and Conversion types.

If you select Today from the Time range dropdown, conversion- and visit-related columns in the scorecard will be updated automatically.