Video campaigns

Create Connected TV line items

About Connected TV line items

The Connected TV line item offers specific options that are relevant if you’re buying digital TV inventory. This line item type only features options that are relevant for TV ads, with appropriate configurations selected by default, including:

  • Pre-selected targeting: Targeting settings like position, video, and device are set for you to reflect digital TV inventory.
  • Budget and pacing guardrails: You’ll only see options that connected TV ads support.

Compare Connected TV and video line items

Use the chart below to help you determine which line item type is right based on your needs:

  Video Video on demand Connected TV 
Suggested video buying options Desktop and mobile digital video content TV and over-the-top content on connected TV devices
Insertion order type

Real-time bidding

Connected TV
Bidding Automated or Fixed bidding Automated or Fixed bidding
Targeting All options available

Pre-selected options for the following targeting settings:

  • Apps & URL
  • Position
  • Video
  • Device

The following settings are not available:

  • Keywords
  • Position on screen
  • User rewarded content
  • Browser
  • Connection speed
  • Carrier & ISP

Create a Connected TV line item

  1. Start in an existing Connected TV insertion order or create a new one.

  2. In your insertion order, click New line item.

  3. Choose Connected TV as the line item type.

  4. Enter the following information for your line item:
    • Name for your line item.

    • Your line item's inventory sources.

    • You'll see pre-selected targeting options based on your insertion order level default targeting that reflect over-the-top inventory. (Optional) Click Add targeting to add or adjust the targeting. When targeting eligible first-party audience lists, use audience expansion to help reach a wider audience who shares similar context to your selected audience list.

    • Your line item's flight dates

    • Budget and pacing settings.

      If you've turned on automatic budget allocation for the line item's insertion order, Display & Video 360 can automatically adjust your line item's budget.

    • An automated or fixed bid for your line item.

    • The line item's frequency cap.

    • The creatives you want to use with the line item. Learn more about guidelines for video creatives and best practices for creatives on connected TV devices.

  5. Click Create.

Reporting for Connected TV line items

Standard reporting options are available for Connected TV line items. Filter reports to the insertion order or line item to review the performance of your digital TV buys. Filter reports by the App/URL dimension to see what TV inventory you served on. Learn more about reporting guidelines for connected TV devices


  • You can only create Connected TV line items in a Connected TV insertion order.
  • The following targeting settings aren’t available:
    • Keywords
    • Category
    • Position on-screen
    • User Rewarded Content
    • Browser
    • Connection Speed
    • Carrier & ISP

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