Video campaigns

Report on video campaigns

If you're running a video campaign in Display & Video 360, you can use any of Display & Video 360's reports (such as the General report) to view the performance of your video line items.

For instance, you can use…

  • The General report to review the performance of your line items, or use…
  • The Inventory Availability report to see how many video impressions are available to purchase.

Video metrics and dimensions

Reports in Display & Video 360 contain the following video-related metrics:

  • Starts
  • Pauses
  • Skips
  • Audio Mutes
  • First-Quartile Views
  • Midpoint Views
  • Third-Quartile Views
  • Complete Views
  • Fullscreen Views

Additionally, reports in Display & Video 360 contain the following video-related dimensions:

  • Max Video Duration
  • Video Player Size
  • Video Rating Tier

For descriptions, see Metrics in reports and Dimensions in reports.

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