Display & Video 360 的“优化建议”面板旨在提供提醒和建议,以帮助您优化广告系列的效果并排查其中可能存在的问题(例如效果欠佳、投放不足、广告素材被拒、违规行为或完全无支出)。
“优化建议”面板首先会显示最重要的提醒和建议。每当“优化建议”面板中有提醒或建议时,页面的右侧就会显示一张卡片。
Use the Intelligence panel |
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Click on the intelligence icon to open or close the intelligence panel. Then, the main actions you'll take in the intelligence panel include: InvestigateWhen you click Investigate, you'll be given more information where you can Apply changes immediately, or see more Details. You can also click the snooze icon to not show an alert for the next 24 hours. ApplyWhen you click Apply, changes will be made without further confirmation. On some screens, you can apply in bulk by checking the boxes next to multiple suggestions and then using the Apply action. DetailsWhen you click Details, you'll navigate as close to the issue as possible. You may be able to click Apply for immediate changes, however, you might also need to look for settings that need changing or take other actions on your own. You can click on the arrow in some suggestion pages to open the details page for a given advertiser, campaign, insertion order, or line item. |
调查较为复杂的问题
即使无建议可应用或无详情页面可查看,“优化建议”面板或许仍会提供额外信息,以帮助您自行调查问题或寻求支持。
例如,您可能需要修正被拒登的广告素材、对交易和订单项进行问题排查,或者与发布商合作以确保广告资源供应量充足。