Preferred deals and private inventory

Troubleshoot your deals

Summary

The Deal Troubleshooter is a powerful, easy-to-use tool for analyzing problems with private auctions, guaranteed deals, and preferred deals. With the Deal Troubleshooter, you can:

  • See at a glance why a deal is not spending.
  • Troubleshoot deals from any exchange that has deals integrated with Display & Video 360.
  • Use a filter to troubleshoot specific deals if the line item is targeting multiple deals.
  • See specific reasons and quantifications for why impression availability was lost, at three separate levels.

Data is available to you within one hour.

Using the Deal Troubleshooter

  1. Navigate to a line Item that is targeting a private inventory source.
  2. In the top menu, click Deal Troubleshooter.
  3. You’ll see the following displays. Note: The data shown is in the advertiser’s timezone.
Inventory dropdown

Either select All inventory for line items not targeting any deals or a specific deal, by name, that this line item is targeting for troubleshooting.

Date range dropdown
Choices Best use

Current Day

Past Day

Last 7 Days

Last 14 Days

Troubleshooting issues that surfaced on the same day

Troubleshooting the past day’s delivery on a deal (likely in combination with the Current Day view)

Observing trends in inventory and delivery across the last week

Observing trends in inventory and delivery across the last two weeks

Total available impressions (number of impressions that the publisher is sending through this deal)
View Analysis
Filtered impressions Number of impressions that were not bought for one of two reasons:
  • Line item not eligible - Number of impressions not bought due to targeting criteria for this line item that did not match the bid requests or requests being rejected for technical reasons.
  • Creatives not eligible - Number of impressions not bought due to an issue with the creative(s) assigned to this line item
  • Frequency capped - Number of impressions not bought due to the use of frequency caps in deals that include only inventory without cookies. Frequency caps can only be applied to impressions with cookies. If your line item is targeting a deal with inventory that does not include cookies, that line item will not serve if it has any frequency caps applied. Remove the frequency cap on your line item or reach out to the publisher to discuss targeting inventory that includes cookies.
Line item not eligible Click to analyze the incoming potential impressions, including ones not matching targeting or being rejected for technical reasons, across the following dimensions:
  • Brand Safety - Number of impressions that came in for each Brand Safety tier vs. the Brand Safety tiers being used in the line item’s targeting.
  • Creative Dimensions - Number of impressions that came in for each creative dimension vs. the creatives currently assigned to the line item, with the creative’s dimensions in parentheses.
  • Demographics - Number of impressions that came in for each demographic (age and gender) vs. the demographics positively/negatively targeted on the line item.
  • Device Type - Number of impressions that came in for each device type vs. the device type being used in the line item's targeting.
  • Environments - Number of impressions that came in for each environment vs. the environments positively/negatively targeted on the line item. On video line items, the different desktop and mobile types will be listed under “Desktop Web” and “Mobile Web”.
  • Geography - Number of impressions that came in for each country vs. the countries positively/negatively targeted on the line item.
  • Video Duration - Number of impressions that came in for the duration of each video vs. the duration of each video being used in the line item's targeting.
  • Video Player Size - Number of impressions that came in for each video player size vs. the video player size being used in the line item's targeting.
  • Video Rating Tier - Number of impressions that came in for each video rating tier vs. the video rating tier being used in the line item's targeting.
Creatives not eligible

Number of impressions not bought due to an issue with the creative(s) assigned to this line item. Click the link to see each creative assigned to the line item and information you can use to identify any creative rejection reasons that are limiting delivery.

As of May 25, 2018, creatives may be impacted by the EU's General Data Protection Regulation (GDPR). Creatives may not be eligible due to GDPR for one or more of the following reasons:

  • Third-party creatives are not allowed - If you're using third-party ad servers to serve creatives or pixels, your line item will only be able to purchase personalized ad inventory. For more information on this restriction, see non-personalized ad inventory.
  • The user has not agreed to share their data with one of the creative's third-party domains - This may be related to inventory not allowing all of the ad technology providers in your creative.
  • The creative could not be served due to local policies - This may be related to the creative being for restricted products or services, being unapproved to serve in Russia or China, and/or the creative including calls to an unidentified ad technology provider.
Learn more about troubleshooting the GDPR's impact on creatives.
Ads.txt - Unauthorized Number of impressions filtered because they are from Unauthorized Sellers. Display & Video 360 automatically excludes inventory from these sellers. Learn more about Ads.txt and how it affects your potential reach.
Eligible impressions (number of impressions that were not filtered impressions)
View Analysis
Filtered eligible impressions Number of impressions that met the targeting criteria and had eligible creatives, but were not bought bids on these impressions exceeded one of three limits:
  • Frequency limited - Frequency cap(s) set at either the insertion order or line item levels
  • Budget limited - Budget limit(s) set at either the insertion order or line item levels
  • Pacing limited - Pacing limit(s) set at either the insertion order or line item levels
Bids submitted (number of eligible bids that were submitted into the auction (internal or external)
View Analysis
Filtered by the auction Number of impressions that met targeting criteria, had eligible creatives, and were not blocked due to any frequency, budget, or pacing settings, but were not bought for one of three reasons:
  • Below the minimum bid - Due to a bid below the floor of the deal
  • Auction lost (internal) - Due to another Display & Video 360 campaign outbidding the one in question
  • Auction lost (external) - Due to another bidder outbidding Display & Video 360
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