Troubleshoot your deals and line items

Overview

The Troubleshooter is a powerful, easy-to-use tool for analyzing problems with private auctions, guaranteed deals, non-guaranteed fixed deals, and open auction line items. With the Troubleshooter, you can:

  • See at a glance why a deal is not spending.
  • Troubleshoot deals from any exchange that has deals integrated with Display & Video 360.
  • Use a filter to troubleshoot specific deals if the line item is targeting multiple deals.
  • See specific reasons and quantifications for why impression availability was lost, at three separate levels.
  • See why a line item is not winning available inventory.
  • Data is available within one hour for Total available requests, Impressions won, and Win rate. More detailed data (e.g. Targeting, Creatives, etc.) may take longer to become available.
  • Native creatives tend to be aspect ratio-based (instead of creative dimension-based) and therefore are not supported by the Troubleshooter.

Using the Troubleshooter

  1. Navigate to a line Item.
  2. In the top menu, click the Troubleshooter tab.
  3. You’ll see the following displays: (data is shown in the advertiser’s timezone)

    1. Inventory dropdown: Either select All inventory to see results across all targeted inventory sources or a specific deal, by name, that this line item is targeting. All inventory will be selected by default.
      When viewing Troubleshooter for a specific deal, data for incoming bid requests can be seen by clicking Total available requests below the chart.
    2. Date range dropdown (Last 7 days selected by default)
      • Current day: Troubleshooting issues that surfaced on the same day
      • Previous day: Troubleshooting the past day’s delivery (likely in combination with the Current Day view)
      • Last 7 days: Troubleshooting the delivery over the past week
      • Last 14 days: Troubleshooting the delivery over the past 2 weeks
    3. Total available requests: The total number of available requests
    4. Bid responses: The total number of bid responses
    5. Impressions won: The total number of impressions won
    6. Win rate: The % of impressions won when a bid response occurred

Total available requests

The number of impressions matching the inventory sources selected in the Inventory dropdown.

Filtered impressions

The number of impressions that were not bought for one of the following reasons:

Eligible impressions

The number of impressions that were not filtered impressions

Filtered eligible impressions

The number of impressions that met the targeting criteria and had eligible creatives, but bids on these impressions exceeded one of three limits:

  • Frequency - Frequency cap(s) set at the campaign, insertion order, or line item levels. Click Frequency to see which level the impressions were filtered from, which level the rejections were coming from, as well as rejections due to not having cookies set in the inventory. Learn more about how to set frequency caps
  • Budget - Budget limit(s) set at either the insertion order or line item levels. Learn more about how to set budgets
  • Pacing - Pacing limit(s) set at either the insertion order or line item levels. Learn more about pacing

Bids submitted

The number of eligible bids that were submitted into the auction (internal)

Filtered by the auction

The number of impressions that met targeting criteria, had eligible creatives, and were not blocked due to any frequency, budget, or pacing settings, but were not bought for one of the following reasons:

  • Below the minimum bid - Due to a bid below the floor of the deal or the exchange/publisher floor when in open auction.
  • Auction lost (internal) - Due to another Display & Video 360 campaign outbidding the one in question

Bid responses

Filtered bid responses

Number of impressions that met targeting criteria, had eligible creatives, and were not blocked due to any frequency, budget, or pacing settings, but were not bought for one of the following reasons:

  • Auction lost (external) - Due to another bidder outbidding Display & Video 360. To help optimize your bids, you can use automated bid strategies. Learn more about Automated bid strategies.
  • Ad did not render - Due to the user navigating away from the webpage before the ad was rendered. You may also get this response if you prefetch your ads. To help ensure your ads render correctly, review your landing page and follow best practices. Learn more about how to Review your landing page.

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