Preferred deals and private inventory
Troubleshoot your deals and line items
The Troubleshooter is a powerful, easy-to-use tool for analyzing problems with private auctions, guaranteed deals, preferred deals, and open auction line items. With the Troubleshooter, you can:
- See at a glance why a deal is not spending.
- Troubleshoot deals from any exchange that has deals integrated with Display & Video 360.
- Use a filter to troubleshoot specific deals if the line item is targeting multiple deals.
- See specific reasons and quantifications for why impression availability was lost, at three separate levels.
- See why a line item is not winning available inventory.
Data is available to you within one hour.
Using the Troubleshooter
- Navigate to a line Item that is targeting a private inventory source.
- In the top menu, click Troubleshooter.
- You’ll see the following displays. Note: The data shown is in the advertiser’s timezone.
Either select All inventory for line items not targeting any deals or a specific deal, by name, that this line item is targeting for troubleshooting. If a line item has no deals, All inventory will be selected by default.
|Date range dropdown|
Last 7 Days
Last 14 Days
Troubleshooting issues that surfaced on the same day
Troubleshooting the past day’s delivery on a deal (likely in combination with the Current Day view)
Observing trends in inventory and delivery across the last week
Observing trends in inventory and delivery across the last two weeks
|Total available requests||The total number of available requests|
|Bid responses||The total number of bid responses|
|Bids won||The total number of bids won|
|Win rate||The % of impressions won when a bid response occurred|
|Total available impressions (Number of impressions that the publisher is sending through this deal. If no deal is targeted, number of impressions that the publisher is sending through all available inventory.)|
|Filtered impressions||Number of impressions that were not bought for one of two reasons:
|Line item not eligible||Click to analyze the incoming potential impressions, including ones not matching targeting or being rejected for technical reasons, across the following dimensions: (Note that this is only available for deals)
|Creatives not eligible||
Number of impressions not bought due to an issue with the creative(s) assigned to this line item. Click the link to see each creative assigned to the line item and information you can use to identify any creative rejection reasons that are limiting delivery.
As of May 25, 2018, creatives may be impacted by the EU's General Data Protection Regulation (GDPR). Creatives may not be eligible due to GDPR for one or more of the following reasons:
Learn more about troubleshooting the GDPR's impact on creatives.
|Ads.txt - Unauthorized||Number of impressions filtered because they are from Unauthorized Sellers. Display & Video 360 automatically excludes inventory from these sellers. Learn more about Ads.txt and how it affects your potential reach.|
|Eligible impressions (number of impressions that were not filtered impressions)|
|Filtered eligible impressions||Number of impressions that met the targeting criteria and had eligible creatives, but were not bought bids on these impressions exceeded one of three limits:
|Bids submitted (number of eligible bids that were submitted into the auction (internal or external))|
|Filtered by the auction||Number of impressions that met targeting criteria, had eligible creatives, and were not blocked due to any frequency, budget, or pacing settings, but were not bought for one the following reasons:
Number of impressions won, but the creative did not render: