Campaign Manager 360 and Display & Video 360 are designed to give you up-to-date, accurate data about your campaigns.
Data freshness
Data freshness time period is 30 days. Impression and click data is updated every 3-4 hours, conversion data roughly every 6 hours, and cross-environment conversion data every 24 hours. Changing the names of entities like line items or insertion orders takes 24 hours to be reflected in reports.
Data processing time
Google takes data integrity seriously. In most cases, data is processed quickly. However, there are rare occasions when additional data becomes available later because of complex processing issues.
Campaign Manager 360 continues to add data within 30 days to ensure that data is included in reports as accurately as possible. Display & Video 360 can update data for up to 31 days. For both, this includes evaluating clicks, impressions, and conversions to confirm their validity.
Data availability
How long data is available in reports depends on the type of data. In some cases a footer is applied to the report with additional information about the report's data.
Campaign Manager 360
| Data availability | Data type |
|---|---|
| 24 months |
Most Campaign Manager 360 reporting data including:
|
| 60 days | Floodlight reports |
| The Attribution Modeling Tool* | |
| Path to Conversion (P2C) reports | |
| 31 days | Keyword data |
*May include data older than 60 days.
Display & Video 360
| Data availability | Data type |
|---|---|
| 24 months |
Most Display & Video 360 reporting data including:
|
| 98 days |
|
| 60 days | |
| 30 days |
Dimensions and metrics
Data availability of specific dimensions and metrics can vary. The reporting interface will let you know via a warning or error if a given combination of date range, metrics, and dimensions is incompatible.