Measure results

Audience Performance report

Use the Audience Performance report to see how well your line items performed for the various audience lists available in Display & Video 360. This report is not available for TrueView line items.

This report looks at all the users you reached, and groups your impressions, clicks, and conversions by the audience lists those users were in. This includes not only first-party lists, but also third-party lists.

What can I measure?

You can measure the performance of your audience lists by using a large selection of metrics, such as impressions, clicks, conversions, and so on.

For information on all of the metrics available in this report, see Metrics in reports.

 

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