Mobile campaigns

Target mobile impressions

By default, all new line items will target both desktop and app inventory. If you want to target only specific types of inventory, you can use the following types of targeting.

Keep in mind, line items use the same bids for all impressions, regardless of each impression's device type (desktop, mobile, or otherwise). If you want to bid different amounts for mobile and desktop impressions, we suggest you create separate mobile- and desktop-specific line items.


Remember, in order to purchase mobile impressions, your line item must have at least one creative that's an appropriate size for mobile devices. See Details about mobile creatives for more information.

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