Device targeting

Use device targeting to target people based on the physical hardware someone is using. Options for device type include

  • Computer
  • Connected TV, which includes all devices that fit into the following descriptions:
    • Connected or streaming devices: Devices that connect to a TV screen to display video streams (Roku, Apple TV, etc.)
    • Smart TV: TVs with integrated Internet connections (Samsung Smart TV, etc.)
    • Gaming consoles: Internet-connected gaming consoles (Xbox, PlayStation, Wii, etc.)
    • Set top boxes: Devices delivering traditional cable and video on demand content.
  • Tablet (includes other small mobile devices, like Android powered cameras)
  • Smartphone

For connected TV, tablet, and smartphone devices, you can expand Advanced settings for the following additional options:

  • Makes and models: Individual hardware options from the types of devices listed above
  • Operating system: Specific operating systems for the types of devices listed above.

For example, to target iPad users, open a line item or insertion order, navigate to Targeting and then Device and then Advanced settings and then Makes and models, search for "iPad", then click the green check mark next to each model.

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