Video campaigns

Purchase digital video inventory

The video line item allows you to purchase digital video ad inventory. 

Compare over-the-top and video line items

Use the chart below to help you determine which line item type is right based on your needs:

  Video Video line item icon Over-the-top TV insertion order icon
Recommended video buying options Desktop and mobile digital video content TV and over-the-top content on connected TV devices
Insertion order type

Real-time bidding

Bidding Multiple options Fixed bid only
Targeting All options available

Pre-selected options for the following targeting settings:

  • Apps & URL
  • Position
  • Video
  • Device

The following settings are not available:

  • Keywords
  • Category
  • Environment
  • Position on screen
  • User rewarded content
  • Browser
  • Connection speed
  • Carrier & ISP

Create a video line item

  1. Start in an existing insertion order or create a new one.

  2. In your insertion order, click the New line item button.

  3. In the page that opens, pick Video

  4. In the following page, enter the following information for your line item:

    • Name for your line item.

      Additionally, you can create your line item as a "Draft" if you don't want it to be eligible to serve once you've saved it here. If you do want it to immediately serve as soon as its start date has occurred, create the line item as "Active".

    • Your line item's targeting.

    • Your line item's flight dates. You can also use real-time triggers to control your line item's flight. 

    • Your Budget and Pacing settings.

      Display & Video 360 can automatically adjust your line item's budget if you've turned on automatic budget allocation for the line item's insertion order.

    • Your bid strategy.

      About CPM rates for video impressions

      Rates for video placements are significantly higher than the rates for standard display impressions. For guidance on CPM rates for video, please contact your account manager.

    • The line item's frequency cap.

    • The creatives you want to use with this line item. Learn more about our guidelines for video creatives.

      A line item won't be serveable until one or more creatives assigned to the line item is approved.
    • Your method for conversion tracking.

  5. Click Create once you're done.

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