Assign creatives to a line item

After you've added creatives to your advertiser, you can assign them to line items.

Assign creatives to a line item

  1. Starting in an insertion order, open an existing line item or create a new one.
  2. Scroll down to the Creatives section.
  3. Click Assign creatives. The "Select creatives" window opens with the "Eligible" tab selected by default. This tab shows all eligible creatives in your advertiser based on the line item type and creative requirements. If none are eligible, you may need to first add creatives to your advertiser.
  4. Check the checkboxes beside the creatives you want to use for the line item. To take a look at a creative before you assign it, hover over it, then click Preview Preview.
  5. (Optional) To review which creatives you've selected, click Assigned. Here you'll see creatives that are already assigned, as well as any creatives you just selected.
  6. To confirm your changes, click Apply.
  7. When you're done setting up the rest of your line item, click Save
If you can't find the creative you're looking for, click All to see all the creatives for your advertiser. Hover over the gray, disabled creatives to see why they aren't eligible for this line item.

(Optional) Choose how to rotate creatives

If you assign more than one creative of the same size to a line item, you can choose how to rotate between the available creatives to fill an impression. Learn more about creative optimization

Remove creatives from a line item

  1. Starting in an insertion order, open an existing line item.
  2. Scroll down to the Creatives section.
  3. Click Assign creatives. The "Select creatives" window opens. To see only assigned creatives, click Assigned
  4. Uncheck the checkboxes beside the creatives you want to remove from the line item.
  5. To confirm your changes, click Apply.
  6. Save the line item.

Eligible creatives for each line item type

Creatives can only be assigned to compatible line item types. See which creative types are eligible for each line item type below.

Creatives must be published in order to be eligible. You can't assign draft creatives to any line item type.

Line items that target deals may have additional requirements that limit which creatives can be assigned. These requirements may include:

  • Creative dimensions
  • Duration
  • Companion dimensions

Note: You can't assign Display & Video 360 creatives to TrueView line items, only YouTube videos.

Display line items

You can assign the following creative types to any display line item:
  • Standard – Image, HTML5, rich media, or dynamic creatives
  • Expandable
  • Native – Native site (square and rectangle), Native app install (square and rectangle), Native video creatives
  • Lightbox
  • Templated app install — Banner, interstitial, and banner with video creatives

Video line items

You can assign the following creative types to any video line item:
  • Video
  • Flipbook

Audio line items

You can only assign audio creatives to audio line items.

Mobile app install

You can assign all display and video creative types to mobile app install line items:

  • Standard – Image, HTML5, rich media, or dynamic creatives
  • Expandable
  • Native – Native site (square and rectangle), Native app install (square and rectangle), Native video creatives
  • Lightbox
  • Templated app install — Banner, interstitial, and banner with video creatives
  • Video
  • Flipbook

Gmail line items

You can only assign native site creatives to Gmail line items.

Frequently asked questions

How does Display & Video 360 handle situations where multiple creatives of the same dimensions are assigned to the same line item?

If your line item uses automated bidding, Display & Video 360 will automatically include creatives in the optimization algorithm, in addition to many other attributes of the line item.

If your line item isn't using automated bidding, Display & Video 360 will try to rotate evenly between all possible creatives. However, you may notice there is a preference to the best performing creatives over time.

How do I fix issues with previewing my creatives?

You may have difficulty previewing your creatives in Display & Video 360 if your creatives aren't loaded using SSL. (These are also known as non-secure creatives.)

To preview non-secure creatives, click the shield icon Insecure content in your browser's address bar, then click Load unsafe scripts (if you're using Chrome) or Disable Protection on This Page (if you're using Firefox). Once the page reloads, you should be able to see your non-secure creative.

Why do some creatives have more than one size?

Responsive creatives are HTML5 creatives that can resize and restyle their content to suit many different sizes of ad inventory. Display & Video 360 supports responsive HTML5 creatives and responsive data-driven creatives.

If your advertiser is linked to Campaign Manager, some Campaign Manager placements can serve creative assets into multiple inventory sizes. When these placements are synced over to Display & Video 360, they become responsive creatives.

When you assign a responsive creative to a line item, the creative will serve in the appropriate dimensions for the inventory. Learn how to set up responsive creatives in Campaign Manager

Was this helpful?
How can we improve it?