TrueView campaigns

About TrueView line items

This feature isn't available for network users of Display & Video 360.

TrueView line items allow you to create compelling video campaigns with a range of formats to engage customers on YouTube and across the web on partner sites and apps. The formats available through TrueView line items include TrueView in-stream and video discovery, bumper, and non-skippable ads.

Video ad formats in TrueView line items

Learn more about the ad formats available through TrueView line items below. You can also learn more about our policies and technical specifications.

TrueView in-stream and video discovery ads

TrueView is Google’s proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web. Additionally, TrueView gives advertisers more value because advertisers only have to pay for actual views of their ads, rather than impressions.

Viewers can choose to skip the video ad after 5 seconds. If they choose not to skip the video ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of the video ad (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first. Video interactions include clicks to visit your website and clicks on call-to-action overlays (CTAs).

TrueView in-stream ads

When should I use it? How does it work? Where will the ads appear? How will I be charged?
Use this format when you have video content you'd like to promote alongside other videos on YouTube and partner sites and apps. Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. YouTube videos

Partners' sites, games, and apps
You pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first.

TrueView video discovery ads 

When should I use it? How does it work? Where will the ads appear? How will I be charged?
Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself. YouTube search results

YouTube video suggestions

Video plays on YouTube watch or channel page
You’ll be charged only when viewers choose to watch your ad by clicking a thumbnail.
Bumper ads

Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience.

When should I use it? How does it work? Where will the ads appear? How will I be charged?
Use this format when you’d like to reach viewers broadly with a short, memorable message. Bumper ads are 6 seconds or shorter and play before, during, or after another video. Viewers do not have the option to skip the ad. YouTube videos

Partners' sites, games, and apps
Bumper ads use target CPM (cost-per-thousand impressions) bidding, so you pay each time your ad is shown 1,000 times.
Non-skippable ads

Non-skippable ads are short in-stream video ads that play before, during, or after another video. The video must be between 6 and 15 seconds, and viewers don’t have the option to skip your ad.

When should I use it? How does it work? Where will the ads appear? How will I be charged?
Use this format when you’d like to reach viewers with your entire message. Non-skippable in-stream ads are between 6 and 15 seconds and play before, during, or after another video. Viewers do not have the option to skip the ad. YouTube videos

Partners' sites, games, and apps
Non-skippable ads use target CPM (cost-per-thousand impressions) bidding, so you pay each time your ad is shown 1,000 times.
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