DFP programmatic for sales management
Programmatic advertising has introduced a number of efficiencies, which makes selling digital ads easier and more efficient for publishers and advertisers. DFP programmatic brings these efficiencies to the direct sales process.
If your network does not use DFP sales management, features vary slightly for programmatic sales. See DFP programmatic for details.
Programmatic proposals and orders are executed by the DoubleClick Ad Exchange. Accordingly, they are subject to the terms of your Ad Exchange agreement, and not your DoubleClick for Publishers agreement.