DFP programmatic for sales management
DFP programmatic allows you to negotiate campaigns for guaranteed inventory with various buyers directly in DFP sales management. You can initiate a proposal with any buyer, finalize terms, and send the proposal to trafficking for delivery. Once a proposal is finalized, DFP handles delivery though programmatic channels. You can renegotiate terms of a campaign at any time.
Programmatic guaranteed also allows you to publish products to the Marketplace, where buyers can discover them and initiate a proposal with your network.
Programmatic proposals and orders are executed by the DoubleClick Ad Exchange. Accordingly, they are subject to the terms of your Ad Exchange agreement, and not your DoubleClick for Publishers agreement.
DFP programmatic guaranteed is currently in beta.