Customize the default sequence of calculation

Learn how to change the sequence in which DFP calculates proposal line items

DFP admin content This article is for administrators or roles with similar permissions

This article provides a brief description of the default sequence of calculation DFP follows when users update quantity, cost, or rate related fields. This article also briefly describes alternatives and shows DFP administrators how they can change the DFP default to an alternative sequence which applies to all proposal line item in its network.

By default, DFP uses the following sequence of calculation when determining the cost for proposal line item and corresponding line item:

  • Changing quantity updates cost
  • Changing rate updates cost
  • Changing cost updates rates

However, alternative sequences are possible in DFP:

  • Changing quantity updates rate 
  • Changing rate updates quantity 
  • Changing cost updates quantity 

Sales representatives can on a case-by-case basis apply one of these alternatives by using the advanced editor in a proposal line item. Alternative sequences could be useful to quickly update values in a proposal line items when negotiating terms with an advertiser (see Example usage of the advanced editor). Otherwise, if a sales representatives does not apply the advance editor features, DFP uses its own default.

As a DFP administrator, you can customize the default sequence of calculation to one or more of the alternatives above. Changing the sequence affects how DFP calculates cost for every proposal line item in your network. The sequence you choose applies to every proposal line item in your network. Sales representatives, however, can continue to use the advanced editor to protected values regardless of the sequence you set.

Configuring the sequence of calculation to an alternative only affects proposal line item and not delivery line items created under the "Delivery" tab. As most would expect the DFP default sequence of calculation in proposal line items, ensure that you have communicated newly applied sequences to people in your DFP network before making the change.

To change the sequence of calculation:

  1. Navigate to the Admin tab then click Sales.
  2. Under the default General tab, scroll down to the "Sequence of calculation" section.
  3. Select the new sequences of calculation desired.
  4. Click Save.

To revert the the DFP default, set:

  • Quantity to Cost
  • Rate to Cost
  • Cost to Rate
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