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Target DFP Video line items to positions

Some video features might not be enabled for your network. To learn more, contact your account manager.

You can target video line items to specific video positions, and specific positions within pods. If you don't target to a specific positions, the line item is eligible to serve in any position that your ad rules specify.

For video position targeting to work properly, you should create ad rules that include positions.

Available video positions


  • Pre-roll: The ad slot before video content begins.
  • Mid-roll: The ad slots during video content. You can target "Any mid-roll" for all mid-roll pods, or Mid-roll N for only the Nth mid-roll pod. Ad rules can define whether ads show at particular times (such as after 30 seconds) or at cue points in the content. Cue points are defined in your content management system and are included in the metadata that DFP gathers when it syncs with the content source.

    Content ingestion requirements for mid-rolls

    To target mid-roll positions, ensure successful ingestion of the following when you import content:

    • Duration
    • Cue points (if you create ad rules that display mid-rolls "Every N cue points" or "At fixed cue points")

    Click Video and then Content, and select the video to confirm successful duration and cue point ingestion.

  • Post-roll: The ad slot after video content ends.

Positions within a pod

When you target a pre-roll, mid-roll, or post-roll position you can also target the position within the pod.

Pod positions that appear in the targeting picker are set up as maximums for your DFP network. To set the maximum for your network, click Admin and then Video, and set the "Maximum targetable mid-roll positions" and "Maximum targetable positions within a pod". The default setting is 5.

Available bumper positions


Bumpers can appear before and after pre-roll, mid-roll, and post-roll ad slots. They are often used to indicate that ads are either about to display, or to promote the next ad.

Before and after positions are mutually exclusive. You can target one or more "before" positions or one or more "after" positions, but combinations of before and after are not allowed in the same line item. To target a mixture of specific before and after positions, create two separate bumper line items.

By default, all bumpers are targeted if you don't explicitly include any bumper positions.

Target pre-roll, mid-roll, and post-roll positions

  1. Sign in to DoubleClick for Publishers.
  2. Either create a video line item, or click Delivery and an existing video line item to edit.

    This option is only available on video line items.

    To select an existing video line item, click Delivery and then Line items and then Video.

  3. With the line item open, click Settings.
  4. Click Video position from the "Add targeting" section, and click include next to the positions to target. You can also click any position to target specific positions within the pod.
  5. Click SAVE.

Target bumper positions

  1. Sign in to DoubleClick for Publishers.
  2. Either create a video line item, or click Delivery and an existing video line item to edit.

    This option is only available on video line items.

    To select an existing video line item, click Delivery and then Line items and then Video.

  3. With the line item open, click Settings and select Bumper as the type, in the "Settings" section.
  4. Enter the percentage of remaining impressions as the goal. Bumpers do not support quantitative impression goals. 
  5. Click Video position from the "Add targeting" section, and click include next to the positions to target. 
  6. Click SAVE.
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