To resell products to a new customer, add the customer to your reseller account. You can add a new customer who’s never worked with a reseller or import a customer who works with another reseller or Google.
On this page
- Review the requirements
- Add a new customer
- Import an existing customer
- Bulk update customer attestation for sub-billing accounts
- About email-verified accounts
- Setup tips
- Stay up to date with customer information
Review the requirements
- The customer must have a registered domain.
- The customer can’t have Google Workspace for Nonprofits or the legacy free edition of G Suite.
Add a new Google Cloud customer
- Sign in to the Partner Sales Console.
- Go to Customers and click Create customer.
- For Primary product family, select Google Cloud.
- If prompted, enter your reseller Public Identifier (account ID).
- Enter the customer's organization name and domain.
- (Optional) Enter the CRM ID for the customer from your customer relationship management (CRM) system.
- Under Attestation, specify whether or not your customer is exempt from the requirement for resold customers to enter into direct terms with Google for Google Cloud.
- To specify contact information:
- Enter a contact name and email.
- (Optional) Enter a contact phone number.
- Click Create to add the customer's account.
- Choose an option:
- To place an order, click Purchase.
- To go to your list of customers, click Close.
Add a new Google Workspace customer
- Sign in to the Partner Sales Console.
- Go to Customers and click Create customer.
- For Primary product family, select Google Workspace.
- For Organization information, choose an option:
- For domain-verified Google Workspace or Cloud Identity subscriptions, select Domain customer.
- For Enterprise Essentials or Enterprise Essentials Plus subscriptions where the customer will verify their account by their email address (not by domain), select Team customer. Learn more about email-verified accounts (later on this page).
- For schools and higher education, check the Educational Institution box.
- If prompted, enter your reseller Public Identifier (account ID).
- Enter the customer's organization name and domain.
- For Team customers only, enter a primary email address.
- (Optional) Enter the CRM ID for the customer from your customer relationship management (CRM) system.
- To specify contact information:
- Enter an admin name and address.
- For Domain customers only, edit the primary email address to a different address in your primary domain.
- Enter an alternate email address that doesn’t use the customer’s primary domain.
- (Optional) Enter a contact phone number.
- Click Create to add the customer's account.
- Choose an option:
- To place an order, click Purchase.
- To go to your list of customers, click Close.
- If you place an order, follow up with the customer to ensure that they accept the Google Terms of Service.
Import an existing customer
You can import a customer who currently works with a different reseller or Google.
Before you begin: You must have purchase consent from the customer for the product group that you want to buy for them. If needed, give the customer the instructions in Give a reseller purchase consent.
- Sign in to the Partner Sales Console.
- Go to Customers and click Create customer.
- For Primary product family, select the product group.
- For Organization information, choose an option:
- For domain-verified Google Workspace or Cloud Identity subscriptions, select Domain customer.
- For Enterprise Essentials or Enterprise Essentials Plus subscriptions where the customer will verify their account by their email address (not by domain), select Team customer. Learn more about email-verified accounts (later on this page).
- For schools and higher education, check the Educational Institution box.
- If prompted, enter your reseller Public Identifier (account ID).
- Enter the customer's organization name and domain.
- When prompted, click Import.
Bulk update customer attestation for sub-billing accounts
This section explains how partners can use the bulk customer update feature in the Partner Sales Console to efficiently update attestation-related information for up to 200 customers at once.
There are two categories for attestation:
- Exempt customers: These are customers who do not need to enter into direct terms of service with Google, such as Public Sector or Sovereign Cloud customers.
- Non-exempt customers: These customers are required to have a direct contractual relationship with Google, and their contact information must be provided.
To determine whether a customer is exempt, see Exemptions for resold customers.
What is customer attestation?
Google requires all resellers to provide certain information about their resold customers, so that Google can meet regulatory requirements and assist resold customers as needed. Resellers must attest that the information they provide is accurate, so that Google can rely on this information. Any reseller providing inaccurate, incomplete, or false information about its customers is in violation of its reseller agreement with Google.
New sub-account information requirements
Previously, when partners created billing sub-accounts for Google Cloud resold customers, they were only required to provide the customer's domain and company name. Contact information was optional.
As of March 2025, these requirements changed in the following ways:
- Contact information is mandatory for all customers, except those who are exempt from entering into the Terms of Service.
- Partners must attest to the accuracy of the information provided, including whether the customer is exempt or not. No placeholder information may be entered. The partner may not enter its own information in lieu of the customer’s information.
These changes ensure Google has accurate and complete information for each resold customer.
View the unattested customers list
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Sign in to the Partner Sales Console.
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Go to Customers and click the View unattested customers button in the top message bar.
The list of all customers who require attestation appears. A card at the top of the page explains the purpose and importance of customer attestation.
Add customer attestation information
- In the unattested customers list, select the checkboxes next to the customers for which to add attestation information. You can click Select All to select the first 200 customers on the list. Note: You can only update 200 customers at a time.
- Click the Bulk attestation button.
- The Bulk attestation panel appears on the right of the console. In this panel, click the options to choose whether to attest the selected customers as either EXEMPT or NOT EXEMPT.
If you select NOT EXEMPT, a message appears reminding you that contact information is required for these customers and that you should ensure it has been provided for all selected accounts before proceeding.
- Read the attestation statement carefully, and click Confirm.
A notification indicates whether the bulk attestation succeeded or failed. If successful, the attested customers will no longer appear in the unattested customer list.
Important: When performing bulk edits, the operation is all-or-nothing. If the attestation for even one selected customer fails, the entire bulk operation fails.
Troubleshoot attestation failures
A likely reason for failure is incomplete customer information, especially for customers categorized as NOT EXEMPT. For these customers, partners must provide contact information for successful attestation.
When a bulk attestation fails, the partner should:
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Verify customer data: Ensure that all required information, especially contact details for non-exempt customers, has been accurately provided for all selected accounts.
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Retry the attestation: After verifying the data, the partner should try the bulk attestation process again.
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Edit individual customer data as needed: Partners can edit and provide attestation information for individual customers. This is useful to correct data for specific customers before you re-attempt a bulk attestation.
About email-verified accounts
A customer with an email-verified account cannot purchase other Google Workspace services, such as Google Vault, unless they verify their domain.
Multiple teams can purchase email-verified Enterprise Essentials or Enterprise Essentials Plus. If teams used the same customer name, the console shows the unique Cloud Identity ID.
Setup tips
Your access to a new customer’s Google Admin console is turned on by default. After you add a customer, you might want to update the customer’s language and time zone. For details, go to:
Depending on your region, you might also want to Turn on or off Gmail, Chat, and Meet smart features and personalization.
You can’t perform some tasks in the customer’s Admin console. For details, go to Reseller limitations in a customer's Admin console.
Stay up to date with customer information
If a customer changes their account information in the Google Admin console, the changes aren't automatically updated in your Partner Sales Console. To stay up to date, remind customers to notify you when they change their organization, domain, or administrator addresses. For more information, go to Manage customers' account and domain information.