About Product Editor & Product Catalogue

The Product Editor allows merchants to build a presence on mobile and the computer to showcase their products and drive customer interactions. Customers will see a more curated showcase of a store’s products on the Business Profile Products tab on mobile, or the Product Overview module on the computer.

Items added through the Product Editor appear in Business Profiles on the computer and mobile version of Google Search.

Who it's available for

The Product Editor is for small- and medium-sized individual businesses. All categories of businesses, except for a few verticals, can use the Product Editor to showcase their products to potential customers. The Product Editor will not affect the use of the Popular Dishes features.

To showcase their items, businesses in the dining vertical can add them as popular dishes or use the menu editor.

If you’re a larger chain, you can provide data about the products that you sell and their availability through Local Inventory Ads.

Tip: If you run a retail business in an eligible country or region (US, CA, UK and IE), you can turn online searchers into in-store shoppers by automatically showcasing your in-store products on your Business Profile.

To automatically add your products to your Business Profile, connect your point of sale system to the local inventory app or product reader. Learn how to showcase in-store products.

How it works

Important: Recently edited products and categories display first in the Product Catalogue. To showcase a product, make a minor update to the item to bring it to the top of the catalogue.

To make sure that all customers using search on the computer or a mobile device see your products, add your products through the Products tab in the Business Profile Manager.

Retail merchants can use the Product Editor to upload products to their Business Profile. To learn more about the products that you offer, customers can click the products in your Product Catalog and “From Product Posts” carousels. Customers can also engage with your business.

If you have a menu or services list provided by a third party, adding an item to the Product Catalogue will cause the menu or services list to be deleted. You can recreate your menu or services list through the Menu or Services Editor in the Business Profile Manager. 

Add a product on Google Search

Important: You cannot add a product via Google Search in the European Economic Area, the United Kingdom, Switzerland or Turkey. You can still manage your products through the Business Profile Manager in these countries.

  1. Sign in to the Google Account that you use to manage your Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for 'my business'.
  3. If needed, to manage your Business Profile, select View profile.
  4. Choose Edit profile and then Products and then Add product. To edit or delete products, select them from the product list.
  5. Fill in the fields to submit a product.

Your recently edited products and related categories will appear first in the product list. It may take a few minutes for the products that you add or edit to appear. We recommend that you wait a few minutes and refresh the page after making changes.

How customers view your products

When customers search your Business Profile on Google Search with their computer, mobile device, or Google Maps app, they can find:

  • On the Maps mobile app: A products carousel.
  • On Search only: A products carousel and "Products" tab.

The "Products" tab has two carousels: “From Product Posts” and “Product Catalogue”. The “From Product Posts” module will display the products that you highlighted through product posts and won’t be available on the computer. The Product Catalogue carousel will display the product categories that you’ve added. The “Products Catalogue” Carousel may be placed in a different section of the search results page.
With the “Products” tab, customers can: 

  • Click a featured product card to view the product details.
  • Click a product category to view an overview.
  • Click a product within a product category to view the product details.
  • Chat or call you to find out more, or click on the button leading to your website to order online.
  • Provide feedback in case there are copyright or legal issues.

Tip: To preview how your products will appear to customers on Google Search, click See it on Google. Allow one or two minutes for newly added products to show.

Keep in mind: 

  • Products submitted via Product Editor must adhere to Shopping Ads Policy
  • We do not allow content related to regulated products and services, including alcohol, tobacco products, gambling, financial services, pharmaceuticals and unapproved supplements or health/medical devices.
  • Submitting products that violate Google's policy may result in the removal of the entire product catalogue, including products that aren't in violation. 
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