Understand product approval

Google won't approve products on your Business Profile that don’t comply with our general shopping policies or technical requirements. You can find approval notifications on your Business Profile and in the Business Profile Manager. To get your product reapproved, you can either fix the problems with the product or request an appeal.

Important: Shopping policies regarding unsupported shopping content or mandatory item attributes do apply to products submitted through Business Profile. Other examples of policies that do apply include: Healthcare and medicines, dangerous products, and adult-oriented content.

Edit your product for reapproval

If you find a “Not Approved” status on your product listing, click on the product to find information about why the item wasn't approved. Along with the explanation, you'll see a link to a detailed page for the applicable policies.

After you make the appropriate edits to the posting and save it, the product is automatically re-reviewed within 24 hours. The “Not Approved” status is resolved if the issue is fixed.

Learn more about the product editor.

Request an appeal

In some rare cases, Google doesn't approve an item that should be approved. If you think this is the case, you can request an appeal, and the product may be approved if Google made a mistake. Most appeals get reviewed within 72 hours.

If you have requested too many reviews for products that are actually violating policies, the “Request Review” option may be temporarily deactivated.

To request a review:

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile and then Product.
    • Tip: On your desktop, with Google Search, select Edit products.
  3. Select a product marked as “Not Approved.”
  4. Select Request Review.

Understand account suspension

If your Business Profile gets suspended, all your products will gain a "Not Approved" status. Once your Business Profile is reinstated, products are automatically reprocessed and become available within 5 days of reinstatement. Learn how to fix a suspended Business Profile.

On rare occasions, all products may change to "Not Approved" with the reason “Account suspended” when the Business Profile isn't actually suspended. In these cases, contact us.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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