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Optimize your presence online

Make your business listing awesome

Whether you already have a website or are just starting to build your online presence, you can make a business listing that impresses customers and helps you stand out from the competition.

What can you do with your listing?

Stay engaged with your customers with these easy-to-use features:

  • Share photos of your business in action
  • Respond to customer reviews

Share photos

Your listing is a great place to showcase the photos that capture your business. Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don't have photos.

In addition to your profile picture, logo, and the picture you’d like to appear first on Google Maps results, you can post photos of products and events to keep customers in the know and show them what you do best. If you have a website, put your website’s photos to work by also posting them to your listing using Google My Business.

Let’s take a look at the kinds of photos you can add to your listing.

12-Post photos

There are several types of photos you should add to your business listing:

  • Profile photo - Add a profile photo to help your customers recognize your business on Google. Your profile photo will be featured next to your business name on your Google+ page. It should be a different photo from your business logo, which should be added in the "Logo" section.
  • Logo - Add your logo to help customers identify your business. Square-sized logos display best on Google.
  • Cover photo - Add a cover photo to showcase your page’s personality. Your cover photo is the large photo featured at the top of your Google+ page. Note that this photo will be cropped to fit a 16:9 aspect ratio.
  • Additional photos - Add different kinds of photos to spotlight features of your business that customers consider when making purchasing decisions. You can add different kinds of photos depending on the kind of business you manage. Learn more

Photos should be at least 720 pixels wide by 720 pixels tall, and either a JPG or PNG. Learn more about photos

Do it now: Add photos to your listing


  1. Sign in to Google My Business. If you have two or more locations, click Manage location for the location you'd like to manage.
  2. Click Photos from the menu.
  3. Choose the type of photo that you’d like to add.
  4. Upload your photo from your computer or choose one that you’ve already uploaded.


  1. Open the Google My Business app. Get started with the mobile app
  2. Touch the menu icon  > Photos.
  3. Choose the type of photo that you’d like to add.
  4. Choose a photo from your camera roll or take a new photo.

Reply to customer reviews

Your business listing allows customers to post reviews of your business. Online reviews are a great way to take valuable word-of-mouth marketing to the web, and can help new people find you online.

When you respond to these reviews, you show existing and potential customers that you value their business.

13-Respond to reviews

Remember that you’ll be posting publicly as your business when you reply to reviews. Replies to reviews may not appear immediately on your business listing on Google.

Do it now: Reply to reviews


  1. Sign in to Google My Business. If you have two or more locations, click Manage location for the location you'd like to manage.
  2. Click Reviews from the menu. Note that your business needs to be verified in order to respond to reviews.
  3. Click Inbox.
  4. Select a customer review and click View and reply.
  5. Write a response and click Submit.


  1. Open the Google My Business app.
  2. In the top left corner of the screen, touch the menu icon  > Reviews.
  3. Touch Respond now to reply to the reviewer.

Next steps


Want to find out how effective your listing is? With Insights, it’s easy to track how your listing performs.

First, access Insights for your listing:

Do it now: Access Insights


  1. Log in to Google My Business and choose the listing you’d like to manage.
  2. Click Insights from the menu. 

To see more details or filter data, check the box next to each option that you want to add or remove from the chart (e.g. “Call you” or “View photos” in the "Customer actions" chart). This option is only available for certain cards.


  1. Open the Google My Business app.
  2. Touch the menu icon  > Insights.

To see more details or filter data, tap the item you'd like to add or remove from the chart (e.g. “Call you” or “View photos” in the "Customer actions" chart). This option is only available for certain cards.


 Now that you’ve accessed Insights, what do you want to learn? Choose from the examples below.

How many times have people seen my business information?

The "Where customers view your business on Google" section tracks the number of times people saw your business information on Google Maps and Search.

How many times have people requested driving directions to my location?

In the "Customer actions" section, find the "Requests directions" box. This feature tracks the number of clicks for driving directions from a local search result in Google Maps, Search, or Maps for mobile.

How do customers find my listing?

The "How customers search for your business" section shows how many customers found you in a "Direct" search (they searched for your business name or address) versus a "Discovery" search (they searched for a category, product, or service that you offer, and your listing appeared).

Learn more about Insights

Expand your presence with online ads

Itching for more exposure? AdWords Express is an easy way to start running online ads and catch the eyes of people who might be looking for what your business offers—all within your budget. Simply introduce your business in about 3 lines, and you can be connected to new customers in 15 minutes. By connecting AdWords Express with your Google My Business account, you can even create ads that feature reviews and your location on Google Maps.

Learn more about AdWords Express

Stay connected to Google My Business

Congratulations! You’ve completed this guide on optimizing your online presence with Google My Business, and are on your way to reaching new customers.

Want to learn more or feeling stuck? Help is on the way with any of these options:

Don’t be a stranger. We’ll see you and your business online.

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