Make your Business Profile awesome

Whether you already have a website or are just starting to build your online presence, you can make a Business Profile that impresses customers and helps you stand out from the competition.

Share photos

Your Business Profile is a great place to showcase the photos that capture your business. Businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites, than businesses that don't have photos.

In addition to your logo and the picture you’d like to appear first on Google Maps results, you can post photos of products and events to keep customers in the know and show them what you do best. If you have a website, put your website’s photos to work by also posting them to your Business Profile.

There are several types of photos you can add to your Business Profile:

  • Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
  • Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
  • Business photos: Add different photos to highlight features of your business to attract and inform customers. Learn more about business photos.

Photos should be at least 720 pixels wide by 720 pixels tall, and either a JPG or PNG. Learn more about photos.

Do it now: Add photos to your profile

You can add photos or videos of your storefront, products, and services. Learn how to manage photos and videos.

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Promote and then Photo.
    • Tip: On your desktop, on Google Search, select Add photo and then Photo.
  3. Choose and add your photo.

Add products to your Business Profile using Pointy

Eligible retailers can use Pointy from Google to easily add their in-store products to the Business Profile. Pointy is available for retailers located in the US, CA, UK, and IE. Learn how to add products with Pointy.

Tip: You can also use Product Editor to add products manually to your Business Profile. Learn how to add products to your profile using Product Editor

Reply to customer reviews

Your Business Profile allows customers to post reviews of your business. Online reviews are a great way to take valuable word-of-mouth marketing to the web, and can help new people find you online.

When you respond to these reviews, you show existing and potential customers that you value their business.

Remember that you’ll be posting publicly as your business when you reply to reviews. Replies to reviews may not appear immediately on your Business Profile.

Do it now: Reply to reviews

You can reply to reviews, which can help build customer trust. Learn how to read and reply to your reviews.

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Customers and then Reviews.
    • Tip: On your desktop, on Google Search, select Read reviews.
  3. Next to the review you’d like to reply to, select Reply.

See Insights

Want to find out how effective your profile is? With Insights, it’s easy to track how your profile performs.

First, access Insights for your profile:

Do it now: Access Insights

Track your Business Profile performance on Search. Learn how to check your performance and find Insights.

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Promote and then Performance.
    • Tip: On your desktop, on Google Search, select Performance.
  3. At the top, select a date range for your report.
  4. Click Apply.

To find more details or filter data, check the box next to each option that you want to add or remove from the chart (e.g. “Call you” or “View photos” in the "Customer actions" chart). This option is only available for certain cards.


 Now that you’ve accessed Insights, what do you want to learn? Choose from the examples below.

How many times have people seen my business information?

The "Where customers view your business on Google" section tracks the number of times people saw your business information on Google Maps and Search.

How many times have people requested driving directions to my location?

In the "Customer actions" section, find the "Requests directions" box. This feature tracks the number of clicks for driving directions from a local search result in Google Maps, Search, or Maps for mobile.

How do customers find my profile?

The "How customers search for your business" section shows how many customers found you in a "Direct" search (they searched for your business name or address) versus a "Discovery" search (they searched for a category, product, or service that you offer, and your profile appeared).

Learn more about Insights.

Expand your presence with online ads

Itching for more exposure? Smart campaigns in Google Ads are an easy way to start running online ads and catch the eyes of people who might be looking for what your business offers—all within your budget. Simply introduce your business in about 3 lines, and you can be connected to new customers in 15 minutes. By connecting your Smart campaigns with your Business Profile, you can even create ads that feature reviews and your location on Google Maps.

Learn more about Smart campaigns


Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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