This article describes the reports that are available in the Analytics app.
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Note: The Analytics app supports the dimensions and metrics that the Google Analytics Data API supports. Make sure you only include these dimensions and metrics in your reports.
The Home report lets you see:
- how many users are on your site right now using the Realtime card
- overview cards for Users, Behavior, Demographics, Technology, and Ecommerce
- cards for views, event counts, and conversions
The Realtime report lets you monitor user activity as it happens. This report displays data seconds after an interaction and is updated continuously, so you can see how many users you have right now and how they're engaging with your content. Learn more about Realtime
The Dashboard report lets you create small-scale customized reports. For each card, you can select a metric, dimension, and chart type. There's no limit to the number of cards you can create, but you can't share them with other users or other dashboards. Your dashboard is only available in the Analytics app, and only on that device.
The Insights report lets you see automated or custom insights that Analytics generates for your property. Learn more about Analytics insights
- A Real time card so you can see how many users are on your site right now
- Overview cards for Audience, Behavior, Ecommerce, and Goals
- Cards for total events by category, action, and label
On your dashboard, you can create small-scale customized reports. Save a card to your dashboard either from a report or by tapping + in the top right of the Dashboards screen.
For each card, you can select a metric, dimension, segment, and chart type.
There is no limit to the number of cards you can create, but you can't share them with other users or other dashboards. Your dashboard is only available in the Analytics app, and only on that device.
See the insights that Analytics has generated for your reporting view.
Monitor user activity as it happens. Real time displays data seconds after an interaction and is updated continuously, so you can see how many users you have right now and how they are engaging with your content. Learn more about Real time.
Get to know your users - where they are, how often and how long they engage with your content, and what devices are most popular. The Audience reports give you a sense of the users that engage with your content. Learn more about Audience reports for the web and for mobile apps.
This report is only available for web properties.
Use the Acquisition reports to discover how users arrive at your web site. You can also use these reports to learn more about your traffic - if they arrive directly to your site or use a search engine - and how successful certain marketing campaigns are in attracting users. Learn more about Acquisitions for the web.
The Behavior reports help you discover how users interact with your site or app. You can use these reports to understand the number of screens seen per session, how long a typical session lasts, or other metrics. Learn more about the Behavior reports for the web and for mobile apps.
The Behavior reports are more powerful when you track special content, like videos and slideshows, with Events. Learn more about Events.
The Goals report lets you see the extent to which users are completing the goals you've defined for your site, along with how different channels, sources, mediums, and device categories are contributing to goal conversions. Learn more about Goals.
If you’ve set up Ecommerce in your Analytics account to track objectives like account sign-ups and product sales, you can use the Ecommerce reports to track your performance and revenue targets. Learn more about Ecommerce reports for the web and for mobile apps.