This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Create and manage goals


Goals let you to measure conversions on your site and are an essential tool in Analytics. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

Regardless of what business you’re in, defining both micro and macro goals for your site or app is one of the most important parts of your implementation. Macro goals correspond to the primary objectives of your site, such as ecommerce transactions or lead generation conversions. Micro goals help you understand the contribution of other user activities that lead up to the primary conversion.

The articles in this topic help you create, edit, share, and manage the recording status of goals.

Clear search
Close search
Google apps
Main menu
Search Help Center