The Google organic search traffic report is a pre-made detail report that displays landing pages with associated Search Console and Analytics metrics for your linked Search Console property. You can drill into the data by the Country and Device dimensions. The data can also be found in Search Console.
Search Console keeps data for the last 16 months. As a result, reports in Analytics also include a maximum of 16 months of data.
Search Console data is available in Search Console and in Analytics 48 hours after it is collected by Search Console.
Learn more about the data you'll see in these reports.
Where you can find the report
The report isn't available in the left navigation by default. The Search Console collection of reports (which includes the Google organic search traffic report) is unpublished by default. You can find the collection under Library in the left navigation and publish it from there. When you publish the collection, the report will appear in the left navigation.
Learn how to publish a collection.
Data availability
Your Search Console data becomes available in Analytics depending on when you create the web data stream and when you complete site verification in Search Console:
- If you create the web data stream and then complete site verification, data is available from the time of site verification.
- If you complete site verification and then create the web data stream, data is available from the date you create the data stream.
Be sure that your Google Analytics 4 property and your Search Console property are collecting data for the same set of web pages.
The Search Console reports display data from the web data stream you select when you create the link between Search Console and Analytics. If you delete the link and create a new one that uses a different web data stream, then all date ranges for reports will use the web stream you select for the new link.
Dimensions in the report
Search Console metrics are only compatible with Search Console dimensions and the following Analytics dimensions:
| Dimension | What it is | How it's populated |
|---|---|---|
| Landing page + query string | The page path and query string associated with the first pageview in a session. | This dimension is populated automatically. |
| Country | The country from which user activity originated. For example, if someone visits your website from the United States, the text 'United States' populates the dimension. | This dimension is populated automatically. |
| Device category | The type of device from which user activity originated. Device categories include 'desktop', 'mobile', and 'tablet'. | This dimension is populated automatically. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
| Organic Google search clicks | The number of organic Google Search clicks reported from Search Console. | This metric requires an active Search Console link. |
| Organic Google search impressions | The number of organic Google Search impressions reported from Search Console. | This metric requires an active Search Console link. |
| Organic Google search click through rate |
The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. |
This metric requires an active Search Console link. |
| Organic Google search average position |
The average ranking of your website URLs for the queries reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). |
This metric requires an active Search Console link. |
| Users |
The number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects:
|
This metric is populated automatically. |
| Engaged sessions |
The number of sessions that lasted 10 seconds or longer, or had 1 or more key events or 2 or more page or screen views. Engaged sessions is the inverse of low engagement sessions. |
This metric is populated automatically. |
| Engagement rate |
The percentage of sessions that were engaged sessions. Learn more Engagement rate = engaged sessions / total sessions Engagement rate is the inverse of bounce rate. |
This metric is populated automatically. |
| Average engagement time |
The average time that your website was in focus in a user's browser or an app was in the foreground of a user's device. Average engagement time = total user engagement durations / number of active users |
This metric is populated automatically. |
| Event count | The number of times users triggered an event. | This metric is populated automatically. |
| Key events | The number of times users triggered a key event. | This metric is populated automatically. |
| Ad revenue | The sum of the advertising revenue for a user. | This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension. |