[GA4] Set up a repeat purchasers audience

Follow these instructions to create an audience of users who have made 3 or more purchases in the last 60 days.

Watch a short video (01:33) to see how to to create a repeat purchasers audience in Google Analytics.

 

Set up a repeat purchasers audience

Before you begin

To create the audience you need to:

• Have the Editor role for the property in which you want to create the audience
• Set up a purchase or ecommerce_purchase event for your website or app, and/or have the in_app_purchase automatically collected event for your app

Create your audience

1. In Admin, under Data display, click Audiences.
2. Click New audience.
3. Under Suggested Audiences, go to General and select Purchasers.

   

4. Next to in_app_purchase go to + Add parameter > Other > Event count.
5. Set the Event count to 3.

   

6. Click the Time period toggle to ON.
7. Under Time period enter 60 Days and select Most recent time period.

   

8. Repeat steps 4-7 for purchase and ecommerce_purchase.

   

9. Set the Membership duration to 60 days.

   

10. Rename your audience and change your description to something you'll find memorable. Click Save.

    

11. Your new audience appears at the top of the management table.

    

Use the audience in Google Ads

To use the audience in Google Ads you need to:

• Activate Google Signals for the Analytics property
• Link your Google Ads and Analytics accounts and enable personalized advertising