[GA4] Set up a leads audience

Follow these instructions to create an audience of users who have submitted a lead form in the last 30 days.

Watch a short video (00:45) to see how to to create a recent leads audience in Google Analytics.

 

Set up a leads audience

Before you begin

To create the audience you need to:

• Have the Editor role for the property in which you want to create the audience
• Set up the generate_lead event on your website or app
• Set the Industry category for your property to one of the following:
  • Jobs & Education
  • Real Estate
  • Shopping

You can temporarily switch the industry category for your property to use a suggested audience for that industry. Once you create and save the audience, you can switch back to your previous industry category.

Create the audience

1. In Admin, under Data display, click Audiences.
2. Click New audience.
3. Under Suggested Audiences, go to Shopping and select Leads.

   

   If you set your property's industry category to Jobs & Education or Real Estate you'll see that instead of Shopping.
4. Next to generate_lead, go to + Add parameter > Other > Event count.
5. Click the Time period toggle to ON.
6. Under Time period enter 30 Days and select Most recent time period.

   

7. Click Apply.
8. Click Save.

   

9. Your new audience appears at the top of the management table.

   

Use the audience in Google Ads

To use the audience in Google Ads you need to:

• Activate Google Signals for the Analytics property
• Link your Google Ads and Analytics accounts and enable personalized advertising