[GA4] Set up a tutorial abandoners audience

Follow these instructions to create an audience of users who started but didn't complete a tutorial.

Watch a short video (00:30) to see how to to create a tutorial abandoners audience in Google Analytics.

 

Set up a tutorial abandoners audience

Before you begin

To create the audience you need to:

• Have the Editor role for the property in which you want to create the audience
• Set up the tutorial_begin and tutorial_complete events on your website or app
• Set the Industry category for your property to one of the following:
  • Games
  • Internet & Telecom
  • Jobs & Education
  • Real Estate

You can temporarily switch the industry category for your property to use a suggested audience for that industry. Once you create and save the audience, you can switch back to your previous industry category.

Create the audience

1. In Admin, under Data display, click Audiences.
2. Click New audience.
3. Under Use a reference, go to Games and select Tutorial abandoners.

   

   If you set your property's industry category to Internet & Telecom, Jobs & Education, or Real Estate, you'll see that instead of Games.
4. Click Save.

   

5. Your new audience appears at the top of the management table.

   

Use the audience in Google Ads

To use the audience in Google Ads you need to:

• Activate Google Signals for the Analytics property
• Link your Google Ads and Analytics accounts and enable personalized advertising