This article is part of the Universal Analytics to Google Analytics 4 migration guide. See the migration guide table of contents.

[GA4] Make the switch to Google Analytics 4

Essential migration steps for Google Analytics 4

Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing new hits. 360 Universal Analytics properties will stop processing new hits on July 1, 2024. Learn more

If you have a Universal Analytics property, you must migrate. Check if you have a Universal Analytics property. The earlier you migrate, the more historical data and insights you will have in Google Analytics 4.

Start using Google Analytics 4 today to get a complete view of consumer behavior across web and app by using first-party, modeled data. Improved machine learning features, actionable reporting, and new integrations help you adapt to an evolving privacy and technology landscape to keep getting the insights you rely on.

For everyone

For advertisers

1. Consider account structure
effort varies (Effort varies)

2. Create a GA4 property and data stream
very low effort (Very low effort)
Tool GA4 Setup Assistant

3. Collect website and app data
effort varies (If applicable; effort varies)
Required if the GA4 Setup Assistant couldn't reuse your tags

4. Turn on Google signals
very low effort (If applicable; very low effort)
Required for enhanced remarketing and reporting

5. Set up conversions
medium effort (Low effort)
Tool Goals migration tool
Use the tool or set up conversions manually

6. Add users
low effort (Low effort)
Tool User migration tool
Use the tool or add users manually

7. Link to Google Ads 
low effort (Low effort)
Tool Google Ads links migration tool
Use the tool or create new Google Ads links

8. Migrate audiences
medium effort (If applicable; medium effort)
or set up new audiences

9. Validate your conversions
medium effort (If applicable; medium effort)

10. Import conversions into Google Ads for bidding
effort varies (If applicable; effort varies)

11. Add Analytics audiences to a campaign or ad group for remarketing
effort varies (If applicable; effort varies)

Advanced setup needs (if applicable)

Custom events, ecommerce, data import, and more

Map Universal Analytics custom events to Google Analytics 4
Only necessary if you have Category/Action/Label events

Migrate ecommerce measurement
Only necessary if you have ecommerce events

Import data
Enhance your reporting with more data sources

Link to BigQuery
Search and manage large Analytics data sets

User-ID
If your business generates user IDs, use them for cross-platform, cross-device reporting in Google Analytics

Measurement protocol
Collect and send data to Google Analytics from a broad range of online and offline environments

Find the GA4 feature for your use case
The migration reference maps Universal Analytics functionality to the corresponding Google Analytics 4 functionality

 


 

Congratulations!
You're on your way to getting the actionable, privacy-safe customer insights you need with Google Analytics 4.

What's next? View your reports or try the Explore playbook to learn how to answer common business questions with GA4.

 

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