Google Analytics 4 is fully equipped to support your measurement needs today and into the future. As we recently announced, we'll begin turning down Universal Analytics, so we encourage you to make the switch to Google Analytics 4 as soon as possible. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. Learn more
To take advantage of Google Analytics 4's measurement continuity, automated insights about the customer journey, and easy activation to improve marketing ROI, finish setting up your Google Analytics 4 property today.
1. Consider account structure
2. Create a Google Analytics 4 property
3. Create data stream(s)
4. Enable data collection
5. Activate Google Signals
7. Map Universal Analytics custom events to Google Analytics 4
8. Migrate Universal Analytics goals and conversions to Google Analytics 4
9. Validate and bid to conversions in Google Ads
10. Migrate audiences
11. Migrate ecommerce measurement
Note: Account users automatically have access. You only need to add UA property (or view) users directly to your new GA4 property.
Advertisers: Use Google Analytics 4 data in Google Ads
Once your Google Analytics 4 property setup is complete, you can start viewing reports and using Analytics data in your Google Ads account. To take full advantage of all that Google Analytics 4 has to offer, sign in to Google Ads and do at least one of the following:
- Import conversions (for bidding), making sure to remove any Universal Analytics goals from conversion settings in Google Ads to avoid duplicate conversions.
- Add Analytics audiences to a campaign or ad group (for remarketing).
Advanced setup needs (if applicable)For User-ID, Data Import, Measurement Protocol, BigQuery export, and more:
You're on your way to getting the actionable, privacy-safe customer insights you need with Google Analytics 4.