Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing new hits. 360 Universal Analytics properties will stop processing new hits on July 1, 2024. Learn more
If you have a Universal Analytics property, you must migrate. Check if you have a Universal Analytics property. The earlier you migrate, the more historical data and insights you will have in Google Analytics 4.
Start using Google Analytics 4 today to get a complete view of consumer behavior across web and app by using first-party, modeled data. Improved machine learning features, actionable reporting, and new integrations help you adapt to an evolving privacy and technology landscape to keep getting the insights you rely on.
1. Consider account structure
Skip this step if you have one website and/or one app.
2. Create a GA4 property and data stream
4. Turn on Google signals
9. Validate your conversions
10. Import conversions into Google Ads for bidding
11. Add Analytics audiences to a campaign or ad group for remarketing
Advanced setup needs (if applicable)
Custom events, ecommerce, data import, and more
Map Universal Analytics custom events to Google Analytics 4
Only necessary if you have Category/Action/Label events
Migrate ecommerce measurement
Only necessary if you have ecommerce events
Enhance your reporting with more data sources
Link to BigQuery
Search and manage large Analytics data sets
If your business generates user IDs, use them for cross-platform, cross-device reporting in Google Analytics
Collect and send data to Google Analytics from a broad range of online and offline environments
Find the GA4 feature for your use case
The migration reference maps Universal Analytics functionality to the corresponding Google Analytics 4 functionality
You're on your way to getting the actionable, privacy-safe customer insights you need with Google Analytics 4.