Ad Exchange advertiser-level Private Auctions
Ad Exchange advertiser-level Private Auctions are auctions that publishers can create for combinations of buyers and advertisers. There are a few requirements that must be met to ensure deals transact:
- Buyer must respond to bid request either at or above the negotiated CPM floor.
For example, let's say Buyer A accepted a Private Auction at $4 CPM with Adidas as the specified advertiser. If Buyer A responds at $4 with an Adidas ad, the buyer wins the impression and the Adidas ad is served.
- Advertiser should be omitted under "Creative restriction"
When a buyer responds to a bid with a different advertiser or a price below the negotiated one, several things could happen.
|Buyer bids with a creative, and the creative is classified as belonging to an advertiser other than the one specified under "Creative restriction"||The buyer's bid will be considered for the open auction but not as part of the Private Auction. For example, let's say Publisher A initiates a Private Auction at $4 CPM set for only Adidas and invites Buyer B.
|A buyer responds with the advertiser specified in the Private Auction but at a price below the CPM price||The ad loses in the Private Auction and the Open Auction. For example, let's say Publisher A invited Buyer B to a Private Auction at $4 CPM set for only Adidas.