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Set up verified calls after creating an ad

Verified calls are the number of completed calls from your ad, tracked by a forwarding number. When you answer an incoming call from your ad, it's counted as a verified call. Verified calls include calls that went through to your business, missed calls, and calls that went to voice mail. You also learn the call’s time, duration, and location.

How to set up verified calls after creating an ad

  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. In the "Call clicks" card, find the description about setting up advanced call metrics.
  6. Click Try it.

If you haven't added a phone number yet to your ad, set up verified calls like this:

  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. In the ad preview card, click the 3-dot menu and choose Edit phone number.
  6. In the "Call settings" dialog, enter your phone number.
  7. Select the Turn on verified calls checkbox and click Save.

If you already added a phone number but haven't opted into verified calls yet, set up verified calls like this:

  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. In the "Call clicks" card, click the 3-dot menu and click Call settings.
  6. In the "Call settings" dialog, select the Turn on verified calls checkbox and click Save.
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Forwarding phone number

If you use call reporting with your ad, a Google forwarding number will be assigned to your ad. You'll see the Google forwarding number only in your AdWords Express ad when it appears on either the desktop or mobile versions of Google search. This forwarding number won't be visible in your account.

If your business uses caller ID, the phone number of the caller will continue to be displayed as usual even if the call is routed through your forwarding phone number.

How Google forwarding numbers work

Google forwarding numbers are dynamically assigned and may change or be reassigned (after some period of time out of circulation). We'll assign a toll-free or local number based on the format of the number you enter for your business. Depending on your business location and phone number availability, the format of your Google forwarding number may vary. Local numbers will share the same area or prefix code as your business where possible; otherwise, a local prefix code for your geographic region will be used instead. (Note: In some cases, local Google forwarding numbers may not be available. When this happens, your ad will show a toll-free Google forwarding number.)

Since your Google forwarding number may change over time, and this number is only intended to track calls from your AdWords Express ads, you should not post the number on your website or via other forms of advertising.

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