Improve your Smart campaign's performance

Google Ads Smart campaigns | How can I optimize my campaigns?

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If your Smart campaign has been running for a while and you’re in need of ways to improve results, check out these tips to ensure that your campaign is set up to reach the right customers.

Choose the right keyword themes for your Smart campaigns

The keyword themes you choose help to determine when your ads appear, so make sure that your keyword themes are accurate, precise, and relevant to your business.

Learn more About keyword themes in Smart campaigns

Check your location settings

You’ll want your ads to appear in the places that your business serves, for example, if you want to reach customers that are 30 miles from your business, make sure to set up your ads accordingly. This also keeps your ads from appearing in areas that your business doesn’t serve.

Learn more about location settings in Smart campaigns

Review your budget

A competitive budget helps ensure that your ads get the right amount of exposure to customers. When you create your Smart campaign, we’ll recommend a budget based on average click volume for your business type and your location. Choose a budget that you’re comfortable with, while also allowing you to serve your ads as frequently as you’d like.

Learn more about how to edit your budget for Smart campaigns

Write effective ads

Your ad gives you the chance to showcase your business and attract potential customers. An effective ad clearly and accurately describes your business and distinguishes you from your competition. Review your ads regularly to make sure they’re sending the right message, or let us help you improve your ad text with ad suggestions.

To help ensure that your ads meet your chosen goals, use the following guidelines:

• Write between 3 and 15 headlines with no more than 30 characters each
• Write between 2 and 4 descriptions with no more than 90 characters each

Tip: Headlines and descriptions can appear in any order, so make sure that they make sense individually (or in any combination) and that they don't violate our policies or local law.

Learn more about how to write an effective ad for Smart campaigns

Review 6 tips for successful Smart campaigns

Write different versions of your ad

For best results, we recommend that you take advantage of the 3 ad maximum, by adding 3 different versions of your ad for each Smart campaign. There's no additional cost to having more than 1 ad, and it also allows Google to optimize your campaign performance based on the best-performing ad.

To add more than 3 ads, create a new Smart campaign.

 

To quickly make more ad versions, click Create new ad after you’ve finished writing your ad.

Provide a great website experience

A customer clicked your ad. Now what? Make sure that once they get to your website, it’s easy to find what they came for. Think like a customer: choose a landing page that has all the information promised in the ad. If customers don’t find what they want, they’re more likely to leave.

Review Tips to improve your website

Compare your mobile site speed

Opt in for customized help and performance suggestions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Over time, if we notice that the performance of your Smart campaigns could be improved, we'll send you emails with customized help and suggestions. To enable this:

1. In your Google Ads account, click the Admin icon .
2. Click Preferences.
3. Click Notifications along the top to reach the "Notifications" page.
4. Check if you have opted to receive customized help and performance suggestions for your account.