Your ad text includes a link to your website or Google+ page, as well as a text description or promotion of your product or service.
- AdWords Express ads include a title that's also a clickable link to your webpage, one or two lines of text, and your website address.
- Ads can appear on Google search results pages and across the Google Network.
- Ads are sometimes known as "sponsored links" because the title links to the advertised website.
- Here are a few things that great ads do: highlight what makes your business or product unique; include prices, promotions, or exclusive offers; have a clear call to action; and use at least one of your keywords in your ad text.