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Ad text

Your ad text includes a link to your website or Google+ page, as well as a text description or promotion of your product or service.

  • AdWords Express ads include a title that's also a clickable link to your webpage, 1 or 2 lines of text, and your website address.
  • Ads can appear on Google search results pages and across the Google Display Network.
  • Ads are sometimes known as "sponsored links" because their titles link to the advertised websites.
  • Here are a few things that great ads do: highlight what makes your business or product unique; include prices, promotions, or exclusive offers; have a clear call-to-action; and use at least 1 of your search phrases in your ad text.

Components of an ad
Tips for writing successful ads

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