Ad text

Your ad text includes a link to your website or Google+ page, as well as a text description or promotion of your product or service.

AdWords Express ads include a title that's also a clickable link to your webpage, one or two lines of text, and your website address.
Ads can appear on Google search results pages and across the Google Network.
Ads are sometimes known as "sponsored links" because the title links to the advertised website.
Here are a few things that great ads do: highlight what makes your business or product unique; include prices, promotions, or exclusive offers; have a clear call to action; and use at least one of your keywords in your ad text.