An amount that you set for each ad to specify how much, on average, you'd like to spend.

With AdWords Express, you'll set a daily average or maximum monthly budget for each ad. The system will aim to show your ads as much as possible until your maximum monthly budget is met.


Use the AdWords Express budgeting tool to see recommended budgets for your location and the type of product or service that your business offers.

More about how your budget works
How to change your budget

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