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A click is when someone interacts with your ad by clicking it, typically showing an intention to visit your website and learn more about what you offer.

  • A click is counted when someone tries to reach your site by clicking your ad, even if the person doesn't reach your site or if your site is temporarily unavailable.
  • Clicks can help you understand how well your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks.

More about clicks

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