Set up call reporting

  • You can set up call reporting when you create a new ad, or add it to one of your existing ads.
  • If you change your mind, you can turn off call reporting at any time.
  • A Google forwarding phone number will be assigned to ads with call reporting, and you'll be able to view your call data in your AdWords Express dashboard.

Choose an option


Add or remove call reporting

If your business is eligible for call reporting, you'll see the option “See how many calls your ad is getting” when you write or edit your ad. Click the link below for instructions to enable or remove call reporting.

How to add call reporting to your ad

If you're creating a new ad

During the sign-up process, you'll be asked to create a new ad for your business. To use call reporting, keep the box checked next to “See how many calls your ad is getting.”

If you have an existing ad

  1. Sign in to your AdWords Express account at
  2. Click the business with the ad.
  3. Click the arrow next to your ad. From the "Edit" dropdown menu, select Headline and ad text.
  4. To enable call reporting, check the box next to “See how many calls your ad receives” and agree to the terms of service.
  5. Click OK to save your changes.
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How to remove call reporting from your ad

You can turn off call reporting at any time by editing your ad. Once you turn off call reporting, your actual business phone number will appear in your ad instead of the Google forwarding number, and your calls will no longer be reported on your dashboard.

  1. Sign in to your AdWords Express account at
  2. Click the business with the ad.
  3. In the top right of the “Calls” card, click the arrow. From the dropdown menu, choose Turn off call reporting.
  4. Click Turn off.
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Forwarding phone number

If you use call reporting with your ad, a Google forwarding number will be assigned to your ad. You'll see the Google forwarding number only in your AdWords Express ad when it appears on either the desktop or mobile versions of Google search. This forwarding number won't be visible in your account.

If your business uses caller ID, the phone number of the caller will continue to be displayed as usual even if the call is routed through your forwarding phone number.

How Google forwarding numbers work

Google forwarding numbers are dynamically assigned and may change or be reassigned (after some period of time out of circulation). We'll assign a toll-free or local number based on the format of the number you enter for your business. Depending on your business location and phone number availability, the format of your Google forwarding number may vary. Local numbers will share the same area or prefix code as your business where possible; otherwise, a local prefix code for your geographic region will be used instead. (Note: This feature is currently only available in the US. In some cases, local Google forwarding numbers may not be available. When this happens, your ad will show a toll-free Google forwarding number.)

Since your Google forwarding number may change over time, and this number is only intended to track calls from your AdWords Express ads, you should not post the number on your website or via other forms of advertising.

Call reporting data

If your ad has call reporting, we'll display the number of calls received from your ad in your AdWords Express dashboard under “Calls to your number”.

“Calls to your number” displays the total number of calls made by customers who saw your AdWords Express ads. This includes calls from customers who dialed or clicked the Google forwarding phone number in your ad. It isn't possible at this time to see the number of calls by search phrase. Click below for instructions for finding your data.

How to view your call reporting data
  1. Sign in to your AdWords Express account at
  2. Click the business with the ad.
  3. If you have a single ad associated with the business, your ad's call information will appear. If you have multiple ads associated with the business, you'll see each of your ads with performance history from the last 30 days.
  4. Click See more to load the dashboard for an individual ad, and look for the "Calls" section of your dashboard.
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How to use your call reporting data

Call reporting is an effective tool for businesses that want to know how often their customers are reaching them by phone after seeing your ad. Your stats can be helpful when making decisions about how to manage your ads or budget. For example, call reporting might show that your ad is generating more phone leads than clicks to your website.

Or, let's say you'd like to encourage more people to call your business. Call reporting might indicate that you're not receiving as many calls as you like, so you can make changes to your ad text to encourage customers to call your business for an exclusive offer.

Android mobile app

When you open the AdWords Express mobile app, we'll show you a list of the businesses associated with your account.

To turn call reporting on or off:

  1. Find the appropriate business name and select View ads.
  2. Find the ad you want and touch View stats.
  3. Touch the menu icon () in the top-right corner of the screen and select Edit call settings.
  4. To turn call reporting on, select Add call reporting. To turn call reporting off, select Do not add call reporting.
  5. Touch Save.
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Next step

Need help or have questions? Troubleshoot call reporting issues.
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