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Set up call clicks and verified calls

Call clicks are the number of times potential customers tapped the "Call" button in your ad from mobile devices. Knowing the approximate number of calls coming from your ad can help you understand your ad's effectiveness in driving business. Your ad can also generate calls by directing people to your website. But, those calls aren't included in this number.

On the other hand, verified calls are the number of completed calls from your ad, tracked by a forwarding number. When you answer an incoming call from your ad, it's counted as a verified call. Verified calls include calls that went through to your business, missed calls, and calls that went to voice mail. You also learn the call’s time, duration, and location.

If your business is in a country where call reporting is available, you'll see the "Track your ad" option when you enter a phone number.

How to set up call clicks

You can set up call clicks for any new ad that you create.

Computer
  1. Sign in to your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Click the My business drop-down menu, and then click the name of the business you're creating an ad for.
  4. Click Create new ad.
  5. Follow the step-by-step instructions to choose your audience and write your ad text.
  6. On the "Track your ad" page, select Add call clicks.

    Important

    To see this option, you'll need to add a phone number first when creating your ad.

  7. Click Next.
  8. Follow the instructions to set your budget and finish creating your ad.
TRY IT NOW
Android
  1. Open the AdWords Express app for Android.
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap Create ad.
  5. Follow the step-by-step instructions to choose your audience and write your ad text.
  6. On the "Track your ad" page, select Add call clicks.

    Important

    To see this option, you'll need to add a phone number first when creating your ad.

  7. Tap Next.
  8. Follow the instructions to set your budget and finish creating your ad.
iOS
  1. Open the AdWords Express app for iOS
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap Create ad.
  5. Follow the step-by-step instructions to choose your audience and write your ad text.
  6. On the "Track your ad" page, select Add call clicks.

    Important

    To see this option, you'll need to add a phone number first when creating your ad.

  7. Tap Next.
  8. Follow the instructions to set your budget and finish creating your ad.

How to set up verified calls after creating an ad

Computer
  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. In the "Call clicks" card, find the description about setting up advanced call metrics.
  6. Click Try it.

If you haven't added a phone number yet to your ad, set up verified calls like this:

  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. In the ad preview card, click the 3-dot menu and choose Edit phone number.
  6. In the "Call settings" dialog, enter your phone number.
  7. Select the Turn on verified calls checkbox and click Save.

If you already added a phone number but haven't opted into verified calls yet, set up verified calls like this:

  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. In the "Call clicks" card, click the 3-dot menu and click Call settings.
  6. In the "Call settings" dialog, select the Turn on verified calls checkbox and click Save.
TRY IT NOW
Android
  1. Open the AdWords Express app for Android.
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap an ad, and then tap Dashboard.
  5. In "Edit call settings," check the box Add call reporting.
  6. Tap Turn on verified calls at the bottom of the screen.
iOS
  1. Open the AdWords Express app for iOS.
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap an ad, and then tap Dashboard.
  5. In "Call settings," check the box Turn on verified calls.
  6. Tap Turn on verified calls at the bottom of the screen.

How to remove call reporting from your ad

You can turn off call reporting at any time from the "Calls" card in your dashboard.

Computer
  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. Scroll the page down to the "Calls" card and click the 3-dot icon.
  6. Click Turn off call reporting.
Try it now
Android
  1. Open the AdWords Express app for Android.
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap an ad, and then tap Dashboard.
  5. Scroll the page down to the "Calls" card and tap the 3-dot icon.
  6. Tap Edit call settings.
  7. Tap Do not add call reporting.
iOS
  1. Open the AdWords Express app for iOS.
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap an ad, and then tap Dashboard.
  5. Scroll the page down to the "Calls" card and tap the 3-dot icon.
  6. Tap Edit call settings.
  7. Switch off Add call reporting.

Forwarding phone number

If you use call reporting with your ad, a Google forwarding number will be assigned to your ad. You'll see the Google forwarding number only in your AdWords Express ad when it appears on either the desktop or mobile versions of Google search. This forwarding number won't be visible in your account.

If your business uses caller ID, the phone number of the caller will continue to be displayed as usual even if the call is routed through your forwarding phone number.

How Google forwarding numbers work

Google forwarding numbers are dynamically assigned and may change or be reassigned (after some period of time out of circulation). We'll assign a toll-free or local number based on the format of the number you enter for your business. Depending on your business location and phone number availability, the format of your Google forwarding number may vary. Local numbers will share the same area or prefix code as your business where possible; otherwise, a local prefix code for your geographic region will be used instead. (Note: This feature is currently only available in the US. In some cases, local Google forwarding numbers may not be available. When this happens, your ad will show a toll-free Google forwarding number.)

Since your Google forwarding number may change over time, and this number is only intended to track calls from your AdWords Express ads, you should not post the number on your website or via other forms of advertising.

 

How to view your call reporting data

Computer
  1. Sign into your AdWords Express account.
  2. Click the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the Menu button menu again at the top.
  4. Click an ad, and then click Dashboard.
  5. Scroll the page down to the "Calls" card and review the information.
Android
  1. Open the AdWords Express app for Android.
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap an ad, and then tap Dashboard.
  5. Scroll the page down to the "Calls" card and review the information.
iOS
  1. Open the AdWords Express app for iOS.
  2. Tap the Menu button menu at the top.
  3. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, tap the name of the business, and then tap the Menu button menu again at the top.
  4. Tap an ad, and then tap Dashboard.
  5. Tap the Calls tab and review the information.

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