Choosing the right product or service
The more relevant your chosen product or service is, the more relevant your search phrases will be, too. If your product or service isn't relevant to your business, or perhaps your business has changed since you set up your ad, you can change it by updating your ad audience.
Product or service not available?
If your business's product or service isn't available when you sign up for AdWords Express, please fill in this feedback form. We're always working on supporting new types of businesses and would love to hear from you.
Avoid choosing a product or service that isn’t directly related to your business. While a children’s furniture shop might want to attract parents searching for children’s clothing, the furniture shop might end up paying for clicks from parents looking for clothing, not furniture. Describing your business accurately helps attract users that are interested in exactly what your business provides.3. Create separate ads
You can always run ads for multiple products or services, by creating more than one ad. You can even allocate more of your advertising budget to one of your ads if you want to highlight that aspect of your business.
Is AdWords right for you?
For more control over your online advertising, you may want to consider our sister product, AdWords. With AdWords, you can specify the exact words that you’d like to target. It also offers a feature called location extensions that displays your business info in your ads, like AdWords Express.
- If there isn't a product or service related to your business, send us your feedback.
- View or edit your ad audience in AdWords Express.
- View your search phrases and understand how they work in AdWords Express.