Search
Clear search
Close search
Google apps
Main menu
true

Campaign group: Definition

A set of campaigns that share a key performance indicator. Campaign groups are helpful for tracking the overall performance of multiple campaigns with similar goals.

  • Set performance targets to designate numerical goals shared by all the campaigns in a campaign group. 
  • Monitor campaign group performance to see whether you’re on track to meet your performance targets. If not, you may consider adjusting your campaigns’ settings.
  • You can create campaign groups with any combination of Search, Shopping, Display or Video campaigns. 
  • A campaign can be added to only one campaign group at a time. It can’t belong to multiple campaign groups.
  • Campaign groups are optional – not every campaign must belong to a campaign group.  
  • Any campaign using a shared budget cannot be added to a campaign group. 
  • Removing a campaign from a campaign group will remove its performance data from the campaign group.
  • Create, view and edit campaign groups by clicking Campaign groups in the left-hand navigation panel.

Campaign groups

Was this article helpful?
How can we improve it?
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked on. [Learn more]

Sign Up for AdWords