Create a campaign group

A campaign group is a set of campaigns that share a key performance indicator. Campaign groups are helpful for tracking the overall performance of multiple campaigns with similar goals. Setting optional performance targets lets you designate specific, numerical goals for your campaign group, keeping you up-to-date on performance progress.

Before you begin

Before creating a campaign group, you must first create one or more campaigns.

Instructions

1. Create campaign group

You can create a campaign group from scratch in the navigation menu or draw from the list of campaigns on your campaigns page.

Create group from scratch

  1. Sign in to your Google Ads account. 
  2. Open the navigation menu and click the arrow .
  3. Select All campaign groups from the drop down.
  4. If this is your first campaign group, click Create campaign group.
  5. If you’ve already created campaign groups, click the plus button .
  6. Name your campaign group.
  7. Add campaigns to your campaign group.

Create group from your list of campaigns

  1. Sign in to your Google Ads account. 
  2. Click Campaigns.
  3. Check the box next to the campaigns to add to your campaign group.
  4. Click the Edit dropdown, and select Add to campaign group.
  5. Name your campaign group.
  6. Click Save group.

Performance targets are not yet available from the campaigns page.

2. (Optional) Set performance target

You can measure how your campaigns perform for one metric, such as conversions or clicks. You can also add a specific target that you’d like to reach for that metric. For example, if you select conversions, you can set a target for the number of conversions, total spend, or cost per acquisition.

This performance target is for comparison only, and does not change your campaign settings.

Set performance target

  1. Click the Select a metric dropdown to choose a metric to measure for these campaigns.
    • Think about the goals and bidding you set for these campaigns. It might be helpful to align the metric you select for your group with the metric that your campaigns are optimized to get. 
  2. Select a date range for your target. 
    • This range is what you’ll use to compare your target with your actual performance. For example, if you select Monthly you’ll see your monthly performance side by side with your target for the month.
  3. (Optional) Set the target you’d like to reach for the metric and date range you selected. Learn more
  4. Click Save.Navigation

All campaign groups

To view all your campaign groups at once, click Campaign groups in the left navigation panel. If viewing a single campaign group, click Campaign groups at the top of the page. In this view, campaign groups appear in a list. For each campaign group, you can see a brief performance summary as well as any performance targets you may have set.  

To make it easier to find a specific campaign group, you can use the upper right Sort drop-down menu to sort your campaigns groups by name, performance target end date, or other factors. 

Overview tab

The "Overview" tab shows a detailed summary of a campaign group’s overall performance, as well as the performance of each individual campaign in the group. Click on the name of any individual campaign in the “Overview” tab to go the the Campaigns tab, where you can edit campaign settings. 

The “View” drop-down menu in the upper left allows you to switch the metrics you see in the summary card and individual campaigns cards. Use the date selector in the upper right to see performance for different date ranges.  

Performance targets tab

The "Performance targets" tab can be used to create, review, and edit your campaign group’s performance targets. 

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