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About responsive ads

Responsive ads offer more flexibility with minimal set up. Because of that, starting January 31, you’ll no longer be able to create and edit standard text ads on the Display Network. Learn more about the change.

Responsive ads automatically adjust their size, appearance, and format to fit just about any available ad space. For example, your responsive ad might show as a native banner ad on one site and a dynamic text ad on another, as it automatically transforms itself to fit precisely where you need it to go to meet your advertising goals. As such, responsive ads can increase your reach and impact while also saving you time.

This article gives you an overview of responsive ads. For instructions, jump to Create a responsive ad in Display.

Have your ad ready to go—just about anywhere

Responsive ads solve a big problem for display advertisers: the sheer number of ad sizes and types across the web. With responsive ads, you can create one ad that fits almost any ad space.

Your responsive ad can transform into a native format that harmonizes with publishers’ sites.

How do they work?

To create responsive ads, you’ll enter assets—including headlines, images, and your landing page. When you launch your campaign and your assets are approved, AdWords will automatically generate the ads people see. (Note: not all assets will always be used when your ads show. Sometimes, for example, your ads may show without images.)

What do they look like?

Responsive ads are designed to work well across different sizes and styles when your images follow our specifications.

When you create your responsive ad, you’ll get to preview some common layouts, but it’s not possible to show you every possible layout across the 2 million sites that make up the Google Display Network.

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