About advanced format options for responsive display ads

When you create responsive display ads in Google Ads, those ads are automatically generated in various combinations from the headlines, images, and descriptions you add. During the ad creation process, you have advanced format options available for use. These options are: asset enhancements, auto-generated videos, and native formats.

Asset enhancements

This feature lets Google enhance your assets to drive better performance out of your ads, and create even better looking ads. Modifications include:

Smart cropping of images to highlight image focal points Design-centric text and logo overlays on relevant image areas to create a more professional look Descriptions may be occasionally dropped Logos with excessive white backgrounds (“margins”) may be cropped to zoom in on the logo itself

 

 

No cropping

Smart cropping

Auto-generated videos

This feature lets Google create your video ads by combining your headlines, descriptions, and images. Auto-generated video ads are eligible to show on various placements on the web and in apps, and increase your ads reach. If you've already added your own video content, then your ads won't use auto-generated videos. Learn more.

Native formats:

This feature will generate ads using native formats, to expand your reach to more publishers, including YouTube and Gmail. Adding native formats might also improve ad performance.

 

 

1.91:1 marketing images

These advanced format options do not affect dynamic ads or call-to-action text.

Specifications

Native ad formats ratio of 1.91:1 images size of 600x314px Native ad formats ratio of 1.91:1 images size of 1200x628px Native ad formats max file is 5MB Maximum number of images allowed is 15, including images with an aspect ratio of 1:1

Recommended dimensions:
600px X 314px

Required:Green checkmark, allowed

Recommended dimensions:
1200px X 628px

Required: Green checkmark, allowed

Maximum
file size:

5MB

Required: Green checkmark, allowed

Maximum number of images allowed: 15

This includes 1:1 images.

 

1:1 marketing images

Specifications

Native ad formats ratio of 1:1 images size of 300x300 Native ad formats ratio of 1:1 images size of 1200 by 1200 pixels Native ad formats max file is 5MB Maximum number of images allowed is 15, including images with an aspect ratio of 1:1

Recommended dimensions:
300px X 300px

Required:Green checkmark, allowed

Recommended dimensions:
1200px X1200px

Required: Green checkmark, allowed

Maximum
file size:

5MB

Required: Green checkmark, allowed

Maximum number of images allowed: 15

This includes 1:1 images.

 

 

Best Practices

Recommended image number for native ad formats 1:1 marketing images Use high quality images for 1:1 marketing images Do not overlay text, logos, or buttons.

Recommended images:
5-10 per aspect ratio

Use high quality images 

Don't overlay text, logos, or buttons

 

Native ad formats images should have the product be the main focus of the image Avoid collages for 1:1 marketing images Native ad formats 1:1 marketing images. Do not use digital composite backgrounds

Make product or service the focus

of the image
 

Avoid collage image

Avoid digital composite backgrounds

 

1:1 Logos

 

Specifications

Native ad formats ratio of 1:1 images size of 300x300 Native ad formats ratio of 1:1 images size of 1200 by 1200 pixels Native ad formats max file is 5MB Native ad formats maximum number of images allowed

Recommended dimensions:
300 X 300px

Required:

Recommended dimensions:
1200px X 1200px

Required: 

Maximum
file size:

5MB

Required: 

Maximum number of images allowed: 5

This includes 4:1 images.

 

Best practices

Native ad formats ratio of 1:1 images centered and cropped Native ad formats ratio of 1:1 images limit white space Native ad formats ratio of 1:1 images transparent background Native ad formats ratio of 1:1 images avoid flair

Centered and carefully cropped

 

Limit white space or padding to 1/16th of total logo size

 

Transparent background preferred

 

Avoid small text or “flair”; copyright/trademark symbols 
 

 

4:1 Logos

 

Specifications

Native ad formats ratio of 4:1 images size of 512x128 pixels Native ad formats ratio of 4:1 images size of 1200 by 300 pixels Native ad formats max file is 5MB Native ad formats maximum number of images allowed

Recommended dimensions:
512px X 128px

Required:

Recommended dimensions:
1200px X 300px

Required: 

Maximum
file size:

5MB

Required: 

Maximum number of images allowed: 5

 

 

Videos

 

Specifications

Native ad formats video specifications for YouTube URLs Native ad formats video specifications for the maximum number of videos allowed

 YouTube URL
 

Required:

 Max number allowed:
5

 

Best Practices

Native ad formats ratio cover top aspect ratios for video Native ad formats video best practices - keep to 30 seconds or less. Native ad formats video best practices - grab attention in the first two seconds.

 Cover top aspect ratios
(2 per landscape and portrait, 1 for square)

 30 seconds or less
 

Grab attention within first 2 seconds
 

Native ad formats video best practices are to diversify content within the video.

Native ad formats video best practices are to communicate visually.

Do not overlay text, logos, or buttons.

Diversify content

Communicate visually

Don't overlay text, logos, or buttons

 

Character Counts

 

Specifications

Native ad formats character counts for a short headline Native ad formats character count for a long headline Native ad formats character counts for descriptions Native ad formats character counts for business names

Short headline:
30 characters

Required:Green checkmark, allowed

Long headline:
90 characters

Required: Green checkmark, allowed

Descriptions:
90 Characters

Required: Green checkmark, allowed

 Business name:
25 Characters

Required: Green checkmark, allowed

 

URLs

Specifications

Native ad formats final url Native ad formats mobile specific URLs Native ad formats custom URL parameters Native ad formats tracking URL template

Final

 

Mobile-specific

 

Custom URL parameters

 

Tracking URL template
 

Native vs. Non-native formats:

Non-native formats:

non-native formats serve on all inventory types Business name is always displayed on non-native formats. Images maintain size and dimensions on non-native formats.

Serve on all inventory types

Business name is always displayed

Images maintain size and dimensions

Native format:

Native format serves on native inventory Business name is always displayed on non-native formats. Native format images may be resized or cropped

Serve on native inventory

Business name is usually displayed

Images may be resized and/or cropped

 

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